cases analysis
Mercedes Benz India
Step 1. Situation Audit
Strengths
• The company has a strong brand value, besides being a world leader in premium cars
• It has a financial stamina, which reduces capital constraints
• Allocates a significant amount of funds for research and development purposes, which promotes invention and innovation
• The brand is desirable based on the value of perceived worth. The company is known for producing high quality and prestigious cars.
• It holds patents on most of the safety features
Weaknesses
• High costs are incurred in maintaining the company’s cars
• Weak management because of its large organizational size
• It has a weak supply chain, which affects its product delivery
Opportunities
• There an opportunity on production of hybrid cars and fuel that is resourceful for the future. People are growing conscious of clean environment, which is a good opportunity for the company to extend the market for its products on this line
• There is an opportunity of tapping emerging markets across India and the rest of the world, contributing to creation of a global brand
• The luxury automobile market is growing as a result of income increase.
Threats
• The price of fuel keep on increasing, which limits the ability of potential customers to buy its products
• There is high competition from major companies such as Lexus, BMW, and Range Rover, as well as local companies such as TATA
• Strict government policies within the automobile segment not only in India, but also across the world
Step 2. Problem Definition
Following the relocation of the company’s operation sites, it is faced with the problem on the nature of information technology that could be implemented. Particularly, there is a challenge on implementing the technology that would cater for the current needs based on the existing market conditions, as well as that could lay essential grounds for the company’s future growth needs. Besides, following the impact of the
Step 1. Situation Audit
Strengths
• The company has a strong brand value, besides being a world leader in premium cars
• It has a financial stamina, which reduces capital constraints
• Allocates a significant amount of funds for research and development purposes, which promotes invention and innovation
• The brand is desirable based on the value of perceived worth. The company is known for producing high quality and prestigious cars.
• It holds patents on most of the safety features
Weaknesses
• High costs are incurred in maintaining the company’s cars
• Weak management because of its large organizational size
• It has a weak supply chain, which affects its product delivery
Opportunities
• There an opportunity on production of hybrid cars and fuel that is resourceful for the future. People are growing conscious of clean environment, which is a good opportunity for the company to extend the market for its products on this line
• There is an opportunity of tapping emerging markets across India and the rest of the world, contributing to creation of a global brand
• The luxury automobile market is growing as a result of income increase.
Threats
• The price of fuel keep on increasing, which limits the ability of potential customers to buy its products
• There is high competition from major companies such as Lexus, BMW, and Range Rover, as well as local companies such as TATA
• Strict government policies within the automobile segment not only in India, but also across the world
Step 2. Problem Definition
Following the relocation of the company’s operation sites, it is faced with the problem on the nature of information technology that could be implemented. Particularly, there is a challenge on implementing the technology that would cater for the current needs based on the existing market conditions, as well as that could lay essential grounds for the company’s future growth needs. Besides, following the impact of the