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case study sap establishing a research center over china
Analyze SAP strategic entry into China and the challenges in establishing a research center with this competitive market

Company overview
SAP entry into Software market
Establishing SAP Labs in China
Recommendations Content Competitors SAP overview Benchmarks Products and Services China’s software industry Porter‘s "diamond model“ explains how firms can gain competitive advantage on international markets and thus become exporters of their goods and services Demand Conditions Government policies 1972 1978 SAP Founded from IBM employees in Germany SAP turns 10 providing service to 250 companies in Germany, Austria, and Switzerland 1982
Opens international subsidiaries in Denmark, Sweden, Italy, and the US
Customer milestone: Dow Chemicals becomes SAP 's 1,000th customer
SAP International Expansion into Switzerland 1984 1988 1989 SAP (International) AG in Switzerland controls 12 international subsidiaries in Canada, Singapore, Australia, and other countries.

33% of its revenue is spent for R&D

SAP is named "Company of the Year" Marketing in the Chinese market with presentations in Beijing, Shanghai, and Tianjin.

The IBM corporation, a longstanding SAP partner, is now using SAP R/3 to manage its global business processes. New York Stock Exchange (NYSE) in Q3 World 's leading provider of e-business software solutions
Third-largest independent software vendor on the planet
Company supports its customers with special programs designed to help them emerge from the 2009 economic crisis.

Cutbacks, SAP is able to improve its operating margin despite the difficult circumstances. Double-digit growth shows that more and more customers are turning to SAP 's software innovations.

FUTURE INVESTMENTS
SAP announces its plans for growth in emerging market economies such as Brazil, India, Russia, and especially China= EUR 2 Billion World leader in enterprise applications in terms of software and software-related service revenue
World’s third
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