As a Canadian, I am familiar with some of the different ways Tim Horton’s has tried to be involved in corporate social responsibility initiatives. Most Canadian children and adults are familiar with Tim Horton’s Camp day for the Tim Horton’s Children’s Foundation, as well as corporate giving, scholarships, community programs and their actions towards ethical and beneficial coffee producer partnerships. Tim Horton’s publishes a sustainability and responsibility report every year which provides consumers the overview and numbers for their previous year’s efforts and accomplishments. As visually and numerically shown in the Tim Horton’s Sustainability and Responsibility Report (2013), Tim Horton’s divides their initiatives into three categories of their “Making a True Difference”framework: goals of individual owners/stores, goals in the community, and goals for the planet. Their …show more content…
- 2013 Canada carbon disclosure Leadership Index
For Community: - Welcomed 17,700 children to their camps - Raised 5.1 million dollars for local charities through Smile Cookie - 3,925 farmers participated in coffee partnership projects in 2013
For Planet: - 17 restaurants in “Leadership in Energy and Environmental Design” - 35% reduction in water consumption at corporate offices since 2011 - Saved over 323,500Km in production transportation form packaging changes
(Tim Horton’s Sustainability and Responsibility Report, 2013)
The company seems to offer all aspects of the three main sections of importance and this yearly report includes the approval and praise of several organizations:
-Named top 20 in Carbon Disclosure Project (CDP) Leadership Index in second consecutive year
- One of top 50 Most Socially Responsible Organizations in Canada by Maclean’s Magazine
- One of the 50 Best Corporate Citizens in Canada in Corporate Knights magazine
(Tim Horton’s Sustainability and Responsibility Report,