Case Study Of Pret A Manger

In the particular research investigation as a marketing executive of Pret a Manger demonstrated how organisation will perform against their main competitors. At the same time, the paper involves discussion on identifying the major needs of organisation that will help them in retaining and enhancing new customers for their “food on the go” offering. While analysing acquired survey data it is observed that Pret a Manger tends to concentrate on developing a marketing campaign that will support them in communicating their business strengths as well as new organisational initiatives. The main aim of task is assist Marketing Manager of Pret a Manger with their marketing and promotional planning that can effectively help them in communicating to their …show more content…
It is identified that it is essential for organisation to understand the customers that is key for offering valuable services. For providing valuable customer care it is necessary for organisation to deliver what they promised. However, appropriate customer care includes attaining customer knowledge accurately in order to efficiently anticipate their needs and enhance their expectations. Especially in the current globalised business environment it can help organisation to improve their business earnings and revenue. In specific consideration, it is essential to marketers to determine the customer rationale and their buying decisions on the bases of both rational as well as emotional concerns. Specifically, it will be significant for Pret a Manger to develop marketing tactics through which they can enhance the emotional attachment of customers. There are number of reasons due to which organisations commission market researchers must help them in understand their customers such as organisation might be unaware of satisfaction level of the …show more content…
At the same time, nowadays social media promotional campaigns, advertisement on company website and third party websites results in the most significant manner. Organisation should make effective use of print media advertisement by promoting products and offering on the magazines as well as newspapers. Marketing manager is responsible to design social media campaigns for Facebook, Twitter, Instagram and food blogging websites as well as forum for developing a virtual community which will support in organisation in enhancing customer interaction. In order to improve relationship with customers’ organisation should send weekly newsletters to valuable or regular customers related to their new offerings and food items. It depicts that it is essential for organisation to adopt marketing program that is tailored to address the needs and expectations of the customers. Pret a Manger is accountable to position itself as a quality leader brand in the specific field to retain existing customers and attracting new