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Case Study Of NIKE Company

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Case Study Of NIKE Company
NIKE - Organisational Changes
NIKE, Inc. (NYSE: NKE) announced today that Charlie Denson, NIKE Brand President since 2006 and a 34-year veteran of the brand, will retire in January 2014. In conjunction with Denson’s decision to retire, the Company also announced strategic changes in its executive management team as part of the Company’s long-term organizational strategy to align the business to continue to drive growth. The changes reflect the Company’s focus on the consumer by accelerating innovation, elevating design, aligning product and merchandising excellence, optimizing go-to-market strategies and sharpening focus on supply chain and manufacturing capabilities.
Effective July 1, 2013, Trevor Edwards, currently the EVP of Brand and Category …show more content…
In this role, Sprunk will also continue to oversee the company’s efforts to drive innovation in the supply chain. Hans van Alebeek will remain EVP of Global Operations & Technology reporting to Sprunk.
Jeanne Jackson, currently the President of Direct-to Consumer, will become President of Product and Merchandising, leading NIKE’s product engines and merchandising. Jackson will be responsible for driving the strategy for creating all footwear, apparel and equipment for the company and leading the merchandising of product to the global marketplace.
Dr. Thomas Clarke, currently the President of New Business Development, will become President of Innovation. He will lead NIKE’s Advanced Product Innovation Teams and the Sustainable Business & Innovation (SB&I) team. Hannah Jones will remain VP of SB&I reporting to Clarke and will continue to report to Parker on policy matters relating to sustainability and labor …show more content…
“Charlie’s contributions to NIKE are deeply significant and he’s helped build the brand around the world. I’ve worked with him for more than 30 years and I will miss him,” said Parker. “We have a thoughtful succession strategy in place and have built a highly experienced, consumer-focused executive management team with the expertise, acumen, and brand knowledge required to continue to build sustainable growth for NIKE, Inc. for the
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