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Case Study of Apple

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Case Study of Apple
Apple Inc.

Case Study
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Executive Summary:
Apple Inc. is a great computer technology company with a wide range of products that serve to every persons needs. Not only are their products great but so is their customer service as well. They are very loyal to their customers needs and are very good about honoring their warranties which are incredible deals. They are also steadily doing very well with their stocks and their net income over the past years. With their income up 364% it’s hard for them not to be successful. By taking all of these pieces of information into account I would invest in their stocks. The demand for their product is still high even in tough economic times, showing that they are a good, reliable company with promising stock. Apple Inc. is doing very well and with the Christmas season coming up soon the stocks are sure to rise as their products will be selling out of every store. Apple Inc. seems to be very reliable as shown by all these points so I would invest in their stock.

SWOT Analysis:
Apple Inc. is one of the top American computer technology companies. Their products are almost limitless. They range from the iPod mp3 player to the MacBook and to the iPhone. They also have the computer program, iTunes, which is installed on nearly every personal computer in America. Although Apple has strengths such as these they also have their weaknesses as well. Using a SWOT analysis you can see all of a company’s strengths, weaknesses, opportunities and threats compared.

Strengths: Apple Computers Inc. is known for its innovative technology and its appealing designs. Apple, through the years, has also built up a strong reputation for having very high quality products. With a mix between their quality and their visually appealing looks and features Apple has become very popular with consumers, after all that is what they try to do: fulfill a customer’s wants. Apple always tries to lead the market with

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