[Case Study] Morgan Motor Company
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Advanced Research
IBMS 201
Norvin Brooks 0805963 Matu Zeggai 0804850 Dominique Pouw 0805427 Floyd van Joost 0785318
Table of contents
|Intro + Ch. 1 |3 - 5 |
|Ch. 2 |5 - 11 |
|Ch. 3 |12 - 13 |
|Ch. 4 |14 - 18 |
|Ch. 5 |19 |
|Ch. 6 |20 |
|Bibliography |21 |
Introduction
Morgan Motor Company is a well known car company that manufactures automobiles from the ground up. They believe in building cars with tradition, the same tradition that they used for decades. This same tradition could lead to the company not making it thru another decade. In this research we will identify the problems and look for possible solutions to these problems.
1.1 The main issues of Morgan Motor company
• Too low production capacity. At the moment they are producing 9 cars per week. They have been doing this for 30 years already. The problem is that they have the capacity and man power to produce the required 10 cars per week, but the workforce refuses to do so because they stick to their old pattern.
• Backlog in orders. Waiting list too long. The waiting list is way too long. Some customers don’t want to buy their products, because they disagree with the long waiting time. They take so long That some people who were on the list have already past away.
• It takes too long to train the employees, about four years. Before an employee can work on a car he first needs to be trained for 4 years. This slows the production process down.
• They are unwilling to invest heavily in the production facility. The
Advanced Research
IBMS 201
Norvin Brooks 0805963 Matu Zeggai 0804850 Dominique Pouw 0805427 Floyd van Joost 0785318
Table of contents
|Intro + Ch. 1 |3 - 5 |
|Ch. 2 |5 - 11 |
|Ch. 3 |12 - 13 |
|Ch. 4 |14 - 18 |
|Ch. 5 |19 |
|Ch. 6 |20 |
|Bibliography |21 |
Introduction
Morgan Motor Company is a well known car company that manufactures automobiles from the ground up. They believe in building cars with tradition, the same tradition that they used for decades. This same tradition could lead to the company not making it thru another decade. In this research we will identify the problems and look for possible solutions to these problems.
1.1 The main issues of Morgan Motor company
• Too low production capacity. At the moment they are producing 9 cars per week. They have been doing this for 30 years already. The problem is that they have the capacity and man power to produce the required 10 cars per week, but the workforce refuses to do so because they stick to their old pattern.
• Backlog in orders. Waiting list too long. The waiting list is way too long. Some customers don’t want to buy their products, because they disagree with the long waiting time. They take so long That some people who were on the list have already past away.
• It takes too long to train the employees, about four years. Before an employee can work on a car he first needs to be trained for 4 years. This slows the production process down.
• They are unwilling to invest heavily in the production facility. The
Bibliography: 2.1 -Saunders, M et al (2009) Research Methods for Business Students 5th edition Pearson Education Limited. Date: 18-10-2010 -Saunders, M et al (2009) Research Methods for Business Students 5th edition Pearson Education Limited.