Case Study: Mcbride Financial Services
McBride Financial Services
BSA/310
March 24, 2014
McBride Financial Services
McBride Financial Services provides low-cost mortgage services within the Northwestern United States. The McBride headquarters are located in Boise, Idaho with intended expansion into Montana, North Dakota, and South Dakota. McBride’s target marketing group includes professionals, retirees, and families looking to purchase recreational properties. McBride Financial has target goals establishes to aid in expanding its brand and services to a larger customer base within the Northwestern United States. This will require McBride to re-evaluate and create new marketing strategies to improve advertising exposure. Anytime expansion is desired and a new marketing strategy is needed there are necessary fundamental procedures and concerns that must be addressed. McBride must evaluate and design their mission to explain what the vision of the company is within each demographical location. The company’s mission must improve regarding customer service and customer …show more content…
Newspaper ads only account for 27% while first time homebuyers account for 39% of the home buying market. In today’s world shopping is increasingly going digital, that times of going into stores or businesses to purchase products or services are becoming a thing of the past. While internet searches increase and businesses continually evolve into becoming more digital McBride Financial must integrate a more technological approach in order to reach its goals and continued success into the future. The focus of marketing should be conducted online through the various platforms available, and this will increase company recognition, customer relations, and reduce marketing cost while improving the range and effectiveness of
BSA/310
March 24, 2014
McBride Financial Services
McBride Financial Services provides low-cost mortgage services within the Northwestern United States. The McBride headquarters are located in Boise, Idaho with intended expansion into Montana, North Dakota, and South Dakota. McBride’s target marketing group includes professionals, retirees, and families looking to purchase recreational properties. McBride Financial has target goals establishes to aid in expanding its brand and services to a larger customer base within the Northwestern United States. This will require McBride to re-evaluate and create new marketing strategies to improve advertising exposure. Anytime expansion is desired and a new marketing strategy is needed there are necessary fundamental procedures and concerns that must be addressed. McBride must evaluate and design their mission to explain what the vision of the company is within each demographical location. The company’s mission must improve regarding customer service and customer …show more content…
Newspaper ads only account for 27% while first time homebuyers account for 39% of the home buying market. In today’s world shopping is increasingly going digital, that times of going into stores or businesses to purchase products or services are becoming a thing of the past. While internet searches increase and businesses continually evolve into becoming more digital McBride Financial must integrate a more technological approach in order to reach its goals and continued success into the future. The focus of marketing should be conducted online through the various platforms available, and this will increase company recognition, customer relations, and reduce marketing cost while improving the range and effectiveness of