Case Study Bmw
Background
BMW was founded in 1913, and established as we know it now a day’s BMW AG in 1917. In the beginning BMW produced aircraft motors but after the Second World War they been forced to cease the production of aircrafts, they shift to the production of motorcycles in 1923, and following in 1929 the production of automobiles. The first car that BMW produce successfully was the Dixi. The logo was first used in advertisement in 1929.
A huge crisis hit BMW in 1959 there were on a financial difficulty and the shareholders held to decide whether to go in liquidation or to find a way to carry on. Finally BMW decided to carry on, they eventually started buying enterprises and the company started getting up in 1994 they bought the British rover group they owned it for six years because rover was incurring in huge financial losses and BMW decided to sell it, they stick with mini launched it in 2001
Daimler-Benz AG was a German manufacture of automobiles, motor vehicles and internal combustion engines founded in founded in 1926 by the merge of Benz & Cie and Daimler Motoren Gesellchaft. Daimler-Benz most known as Mercedes-Benz created in the World War II al types of motors, submarine, cars and aircrafts.
In 1998 Daimler-Benz bought Chrysler Corporation forming DaimlerChrylerAG , the group sold Chrysler eventually it rename as Chrysler LLC and the company within two months rename themselves as Daimler AG simply.
Mercedes-Benz is one of the best known and established automotive brands in the world, its also the world's oldest automotive brand still in existence today
Updating
BMW now a days is one of the most important brand in the marked of luxury cars with his direct competitor Mercedes Benz, in 2008 BMW sold approximately 53.197 millions of Euros, reducing theirs sells of 2007 by 3 million Euros, the shareholder structure is divided like this: Stefan Quandt: 17,4%, Johanna Quandt: 16,7%, Susanne Klatten 12,6%, and in free float: 53,3%.
Its
BMW was founded in 1913, and established as we know it now a day’s BMW AG in 1917. In the beginning BMW produced aircraft motors but after the Second World War they been forced to cease the production of aircrafts, they shift to the production of motorcycles in 1923, and following in 1929 the production of automobiles. The first car that BMW produce successfully was the Dixi. The logo was first used in advertisement in 1929.
A huge crisis hit BMW in 1959 there were on a financial difficulty and the shareholders held to decide whether to go in liquidation or to find a way to carry on. Finally BMW decided to carry on, they eventually started buying enterprises and the company started getting up in 1994 they bought the British rover group they owned it for six years because rover was incurring in huge financial losses and BMW decided to sell it, they stick with mini launched it in 2001
Daimler-Benz AG was a German manufacture of automobiles, motor vehicles and internal combustion engines founded in founded in 1926 by the merge of Benz & Cie and Daimler Motoren Gesellchaft. Daimler-Benz most known as Mercedes-Benz created in the World War II al types of motors, submarine, cars and aircrafts.
In 1998 Daimler-Benz bought Chrysler Corporation forming DaimlerChrylerAG , the group sold Chrysler eventually it rename as Chrysler LLC and the company within two months rename themselves as Daimler AG simply.
Mercedes-Benz is one of the best known and established automotive brands in the world, its also the world's oldest automotive brand still in existence today
Updating
BMW now a days is one of the most important brand in the marked of luxury cars with his direct competitor Mercedes Benz, in 2008 BMW sold approximately 53.197 millions of Euros, reducing theirs sells of 2007 by 3 million Euros, the shareholder structure is divided like this: Stefan Quandt: 17,4%, Johanna Quandt: 16,7%, Susanne Klatten 12,6%, and in free float: 53,3%.
Its