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Case study
Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)

Name: Oscar Ramirez Pantoja

ID: A01062945

February 10th, 2014

International Strategic Management
Professor: Dr. Mohammad Ayub Ayub Khan

ASSIGNMENT -1

Introduction
The Case called “Making Strategy: Learning by doing” by Clayton M. Christensen presents an easy method of how to develop an strategy with your company whenever it needs it or how to solve issues that seems to be easy but they are not as easy as they look.
This article presents a methodology executives can employ to conceive and implement a creative and coherent strategy themselves (company). This means not to outsource strategic planning in order to reduce costs and to work all together to see all possible solutions, strategies, and ideas for innovation and create a competitive advantage.
The key for success for your company is to create good strategies and compete with others, being good at strategic management needs a lot of practice, experience and coordination with the managers representing each of the organization’s functional groups.
In this case study Christensen explains the challenges for redefining and implementing strategies for Butterfield Fabrics and all the methodology implied in the solution it.

Main-body
According to the author, managers face two challenges in developing and implementing competitive strategies:
1. To ensure that the strategy is not a reflection of the biases of the management team.

2. To ensure that once a company has outlines a viable strategy, it allocates resources in a way that accurately reflects the strategy.
The strategy must mirror the realities of the company’s environment and the resource allocation process must mirror the strategy.
The case study presents what should a company will and will not do with a three-stage method for addressing that difficulty:

1) Stage one  to define clearly the fundamental

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