Case Study
Class: MBA 602 Organizational Behavior and Management
From: Chitra Arivalagan (770099290)
To: Dr. Maria Nathan
Writing Assignment-1 Strategic Design at Dynacorp
1. If you were on the Dynacorp task force, what would be your first choice for an alternative design? What would be your second choice?. Answer:
If I am on the Dynacorp task force, my first choice for an alternative design would be front /back structure of strategic design. This structure divides the organization into two parts such that the back end products which include engineering, manufacturing and the logistics and the front end is faced by the marketing and sales division. As Dynacorp is spread across the US and as well as the world, this front/back structure will also support the various divisions spread across the globe. Each country where Dynacorp wants to expand itself can have its marketing and sales division and the manufacturing division can be located in a country where the production costs would be as lower as possible. This would be an advantage by lowering the production costs and increasing the profit of Dynacorp.
The marketing division, which becomes the back end of the structure, can address the various issues faced by the Dynacorp, with one major issue of handling the change from dealing with the direct customers to the consulting firms with special practices in ITC. This can be coordinated with the engineering and the production divisions, which in turn spread across the globe. With the advancement in the information exchange systems, the communication between the divisions can be increased and the adaption to the change can be made easier.
Dynacorp can introduce a division which deals with the projects and programs of the whole company across the various products Dynacorp manufactures. The project/programs division can be used to identify what would be the strategy for the whole company on a periodical basis. For example, this division can have a head of the
From: Chitra Arivalagan (770099290)
To: Dr. Maria Nathan
Writing Assignment-1 Strategic Design at Dynacorp
1. If you were on the Dynacorp task force, what would be your first choice for an alternative design? What would be your second choice?. Answer:
If I am on the Dynacorp task force, my first choice for an alternative design would be front /back structure of strategic design. This structure divides the organization into two parts such that the back end products which include engineering, manufacturing and the logistics and the front end is faced by the marketing and sales division. As Dynacorp is spread across the US and as well as the world, this front/back structure will also support the various divisions spread across the globe. Each country where Dynacorp wants to expand itself can have its marketing and sales division and the manufacturing division can be located in a country where the production costs would be as lower as possible. This would be an advantage by lowering the production costs and increasing the profit of Dynacorp.
The marketing division, which becomes the back end of the structure, can address the various issues faced by the Dynacorp, with one major issue of handling the change from dealing with the direct customers to the consulting firms with special practices in ITC. This can be coordinated with the engineering and the production divisions, which in turn spread across the globe. With the advancement in the information exchange systems, the communication between the divisions can be increased and the adaption to the change can be made easier.
Dynacorp can introduce a division which deals with the projects and programs of the whole company across the various products Dynacorp manufactures. The project/programs division can be used to identify what would be the strategy for the whole company on a periodical basis. For example, this division can have a head of the