Case# Kodak vs Fuji
CASE# KODAK VS FUJI
Case Study On: Kodak vs Fuji The Battle For Global Market Share
Under the Supervision of and Submitted To
……………………..
………. business Ethics & Legal Environment (510)
Submitted By
………………
faculty of business studies
21 April 2012
Jahangirnagar University
Savar, Dhaka
CASE SUMMARY
As retail America is undergoes a dramatic change with the constant consolidation of companies, management must strive to maintain a competitive advantage or risk being acquired. The worldwide success of Wal-Mart has led many to diversify and heed the adage that “bigger is indeed better.” An example in the global grocery industry is the Ahold Group (Netherlands) which now operates in more than 17 countries including their recent acquisition of New York based Pathmark. In the U.S. grocery industry, the merger between Albertson’s and American Stores, and the U.S. Chain Drug landscape has rapidly changed over the last two years with only four major players left standing: CVS, Rite Aid, Walgreen’s, and Eckerd.
As the retail community shrinks, they put greater emphasis on their suppliers for quality products at a competitive price that enables them to make healthy margins to attract consumers. If one manufacturer cannot supply the necessary ingredients, retailers will look for other alternatives. This environment has provided an opportunity to shake up an otherwise mature and stable industry such as the photographic industry and has paved the way for a viable competitor to Kodak such as Fuji Photo Film U.S.A. The phenomenon has contributed to Fuji making significant inroads into Kodak’s once commanding U.S. market share in particular and to its global share in general.
This case study shows the evolution of the Kodak-Fuji relationship, specifically from Kodak’s perspective. The case study will attempt to show how Kodak has fallen from its lofty mantel and how it has developed strategies to rectify the situation. H. Donald Hopkins
Case Study On: Kodak vs Fuji The Battle For Global Market Share
Under the Supervision of and Submitted To
……………………..
………. business Ethics & Legal Environment (510)
Submitted By
………………
faculty of business studies
21 April 2012
Jahangirnagar University
Savar, Dhaka
CASE SUMMARY
As retail America is undergoes a dramatic change with the constant consolidation of companies, management must strive to maintain a competitive advantage or risk being acquired. The worldwide success of Wal-Mart has led many to diversify and heed the adage that “bigger is indeed better.” An example in the global grocery industry is the Ahold Group (Netherlands) which now operates in more than 17 countries including their recent acquisition of New York based Pathmark. In the U.S. grocery industry, the merger between Albertson’s and American Stores, and the U.S. Chain Drug landscape has rapidly changed over the last two years with only four major players left standing: CVS, Rite Aid, Walgreen’s, and Eckerd.
As the retail community shrinks, they put greater emphasis on their suppliers for quality products at a competitive price that enables them to make healthy margins to attract consumers. If one manufacturer cannot supply the necessary ingredients, retailers will look for other alternatives. This environment has provided an opportunity to shake up an otherwise mature and stable industry such as the photographic industry and has paved the way for a viable competitor to Kodak such as Fuji Photo Film U.S.A. The phenomenon has contributed to Fuji making significant inroads into Kodak’s once commanding U.S. market share in particular and to its global share in general.
This case study shows the evolution of the Kodak-Fuji relationship, specifically from Kodak’s perspective. The case study will attempt to show how Kodak has fallen from its lofty mantel and how it has developed strategies to rectify the situation. H. Donald Hopkins
References: 1. Edelman Public Relations Press Release, 30 January 1998. 2. Rochester Democrat & Chronicle, 16 September 1997. 3. Ibid 4. Photo Marketing Association Industry Figures