BUS 302
Kodak vs. Fujifilm
Tonya McKenzie
Professor Swinney
Strayer University
January 19, 2014
Abstract
I began writing to show how business can quickly go out of business if the owners do not keep an eye on its public. Kodak failed to meet its customer’s needs, so the company could not keep up with demands. Have you ever gone shopping and found yourself searching for an item you have seen advertised in another store, only to be told that the item was out of stock or this store does not carry that product. This is what happens when supply does not keep up with demand. The company goes under, under the strain of their competitor’s reactiveness. Kodak needed to make changes sooner rather than later when their management made decisions that could help or hurt Kodak. Fuji constantly made changes and made the necessary changes to meet their customer’s needs. As a business owner being able to reach and understand each customer will help in sales so profits will rise. Many people continue to shop where products are cheap and convenient. Staying in business is knowing and meeting different people with different wants and needs and then helping them with finding an inexpensive means of finding them. That is the nature of business and a way to keep a customer satisfied. Building a relationship with customers is the most important aspect in business. If the business does not speak directly to its customer’s they will soon have a loss in customers. Management plays an important part in the structuring of a business if the manager is not being active in the search for new ideas. Therefore technics to improve the company that company will be lost. New products must be advertised and sold in order to grow successfully. Ideas must be turned into products and problems concerning issues in a product must be changed into improvements for the customer. All these things must be completed to make sure
Tonya McKenzie
Professor Swinney
Strayer University
January 19, 2014
Abstract
I began writing to show how business can quickly go out of business if the owners do not keep an eye on its public. Kodak failed to meet its customer’s needs, so the company could not keep up with demands. Have you ever gone shopping and found yourself searching for an item you have seen advertised in another store, only to be told that the item was out of stock or this store does not carry that product. This is what happens when supply does not keep up with demand. The company goes under, under the strain of their competitor’s reactiveness. Kodak needed to make changes sooner rather than later when their management made decisions that could help or hurt Kodak. Fuji constantly made changes and made the necessary changes to meet their customer’s needs. As a business owner being able to reach and understand each customer will help in sales so profits will rise. Many people continue to shop where products are cheap and convenient. Staying in business is knowing and meeting different people with different wants and needs and then helping them with finding an inexpensive means of finding them. That is the nature of business and a way to keep a customer satisfied. Building a relationship with customers is the most important aspect in business. If the business does not speak directly to its customer’s they will soon have a loss in customers. Management plays an important part in the structuring of a business if the manager is not being active in the search for new ideas. Therefore technics to improve the company that company will be lost. New products must be advertised and sold in order to grow successfully. Ideas must be turned into products and problems concerning issues in a product must be changed into improvements for the customer. All these things must be completed to make sure
References: Bloomberg, (1998). Kodak-Fuji in U.S expected to heat up, New York. www.articleslatimes.com/1998/feb/16/busines/fuji.bloombergnews Schumpeter, (2012). How Fuji film survived, www.economist.com/blogs/Schumpeter/2012/how-fujifilm survived William, C (2012). Management: MGMT5. (5th ed.). Mason, OH) South-Western Cengage Learning Ziemba,S.(1996) articles about fuji-chigogotribune.www.articles.chicogotribune.com/keyword/fuji Fujifilm. (n.d). Fujifilm Global. Retrieved from http://www.fujifilm.com/ Kodak. (n.d). Building the Foundation. Kodak. Retrieved from http://www.kodak.com/ek/US/en/Our_Company/History_of_Kodak/Building_the_Foundation.htm Mui, C. (18 January, 2012). How Kodak Failed. Forbes. Retrieved from http://www.forbes.com/sites/chunkamui/2012/01/18/how-kodak-failed/ http://www.economist.com/blogs/schumpeter/2012/01/how-fujifilm-survived