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Canon Swot Analysis

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Canon Swot Analysis
CANON
STRENGTHs:
* Strong promotion: Canon India photo Marathon Contest 2011. Prizes- Grand prize: Photo clinic tour to Tasmania, Australia for top 2 winners 2nd prize winner: Wins the EOS 600D ( 18-55mm lens kit ) 3rd prize winner: Wins the EOS 550D ( 18-55mm lens kit) 4th prize winner: Wins the EOS 1100D (18-55mm IS lens kit) Held at three places simultaneously- Sunday, 18th September 2011: Delhi, Kalka Public School, Alaknanda, New Delhi Mumbai, St. Xavier’s College, Mahapalika Road, Mumbai Bangalore, St Joseph’s Indian High School, Vittal Malya Road, Bangal * Strong distribution channel: Canon India Pvt Ltd., in 2011 plans to roll out 100 'Canon Image Square ' shops through franchise this year with focus on Tier II and III cities, according to a a top company official."Canon India has 90 outlets in the country and is in the process of unveiling 100 shops every year till 2013. Each franchisee will invest about Rs 30 lakh. In Tier II and III towns, Canon plans a unique initiative through Image Express showrooms to tap rural clientele," Kensaku Konishi, President and CEO, Canon India said.Canon has 380 primary channel partners, 13 national retail chain partners and Level 4 Master Service Centers, besides 100 authorised service centres to render after sales service. Konishi said software development centres at Noida and Bangalore would also be expanded and the number of seats would be Doubled to 200 before end of next year. Canon has a wide and comprehensive range of 160 products including digital and digital SLR cameras, inkjet and laser printers, production printing system and fax machines. In addition to sales outlets, they have
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