Cambrelen M4 CS Porsche
1. Analyze the buyer decision process of a traditional Porsche Customer.
I believe the Porsche customer decision process begins with the need to uphold an specific image and status. This perspective is done by making sure the company creates vehicle for their looks rather than other purposes. They certainly appeal to the more posh customer. Basically, customers buy Porsche’s to express their social status. If a customer is capable of purchasing a Porsche vehicle, more than likely they are successful. Porsche understands its buyer’s decision process and in return forms the foundation and production of its high-end brand.
2. Contrast the traditional Porsche customer decision to the decision process for a Cayenne or Panamera customer.
When the traditional Porsche was created, the company focused its brand distinctiveness, class and overall look; not to mention its signature (engine in the trunk). The company’s fears of failure lead them to target different social market. This led to the creation of the Cayenne and Panamera. Unlike the traditional Porsches the addition of the Cayenne and Panamera featured engines in the front; and focused performance and purpose. These two vehicles were produced to capture a more diverse class. For example the Cayenne was created for the everyday family that needs extra space; while the Panamera included similar spacious features in addition with high-end luxury capabilities.
3. Which concept from the chapter explains why Porsche sold so many lower-priced models in 1970s and 1980s?
Porsches’ original idea for the company was to produce high-end, classy vehicles which only catered to the rich and wealthy. Then management began to question if there were enough vehicles for the company to stay afloat (Kotler & Armstrong, 2014). This essentially led to the catering to a different class. In the early 1970s Porsche began producing more affordable vehicles. This move helped raise sales; however, it did not sit well with loyalist. The
I believe the Porsche customer decision process begins with the need to uphold an specific image and status. This perspective is done by making sure the company creates vehicle for their looks rather than other purposes. They certainly appeal to the more posh customer. Basically, customers buy Porsche’s to express their social status. If a customer is capable of purchasing a Porsche vehicle, more than likely they are successful. Porsche understands its buyer’s decision process and in return forms the foundation and production of its high-end brand.
2. Contrast the traditional Porsche customer decision to the decision process for a Cayenne or Panamera customer.
When the traditional Porsche was created, the company focused its brand distinctiveness, class and overall look; not to mention its signature (engine in the trunk). The company’s fears of failure lead them to target different social market. This led to the creation of the Cayenne and Panamera. Unlike the traditional Porsches the addition of the Cayenne and Panamera featured engines in the front; and focused performance and purpose. These two vehicles were produced to capture a more diverse class. For example the Cayenne was created for the everyday family that needs extra space; while the Panamera included similar spacious features in addition with high-end luxury capabilities.
3. Which concept from the chapter explains why Porsche sold so many lower-priced models in 1970s and 1980s?
Porsches’ original idea for the company was to produce high-end, classy vehicles which only catered to the rich and wealthy. Then management began to question if there were enough vehicles for the company to stay afloat (Kotler & Armstrong, 2014). This essentially led to the catering to a different class. In the early 1970s Porsche began producing more affordable vehicles. This move helped raise sales; however, it did not sit well with loyalist. The