California Exceptional Drought
In recent years, nearly every desert United State has been facing a massive water shortage. In 2010, most of California entered a crisis described as an “extreme to exceptional drought,” a crisis has caused cities and towns to cut water use by as much as 36 percent. Laws have been put in place to limit the length of time and days during which citizens can water their lawns, and said citizens are encouraged to switch to fake-lawns and plant-life that require little water like cacti.
For many, the process of overusing water cannot be traced to any one specific reason. Rather, it is due to a lack of incentive to not use it. Many individuals do not see a purpose in not using all of what they want and/or need when they are they ones paying for it and when they perceive their peers to be doing the same. It seems the way to target this problem, like many others, is to change the norm.
The poster I created aims to give the reader information and influence their behavior using several common social psychological tactics: …show more content…
By informing the reader of “drought shaming” and providing examples of tweets California citizens have made drought shaming their neighbors and people they know of, the poster is encouraging individuals to conform to the newly established norm of not wasting water, a norm that these tweets are setting the boundaries of. It is likely, however, that this will only cause public conformity, through which we make superficial changes in behavior without a corresponding change in opinion, rather than private conformity, through which we personally accept and take on the
For many, the process of overusing water cannot be traced to any one specific reason. Rather, it is due to a lack of incentive to not use it. Many individuals do not see a purpose in not using all of what they want and/or need when they are they ones paying for it and when they perceive their peers to be doing the same. It seems the way to target this problem, like many others, is to change the norm.
The poster I created aims to give the reader information and influence their behavior using several common social psychological tactics: …show more content…
By informing the reader of “drought shaming” and providing examples of tweets California citizens have made drought shaming their neighbors and people they know of, the poster is encouraging individuals to conform to the newly established norm of not wasting water, a norm that these tweets are setting the boundaries of. It is likely, however, that this will only cause public conformity, through which we make superficial changes in behavior without a corresponding change in opinion, rather than private conformity, through which we personally accept and take on the