Bus 231
1. Introduction:
1.1 Origin of the report.
East West University promotes meaningfully blends of eastern and western thoughts and innovations. To do this EWU provides Many subject like BUS, MKT and FIN etc.“Business communication BUS (231) is one of the courses for a student doing in BBA. Precisely it teaches how Communications will occur and what is the way of writing business letter as well as reports.
To practically experience the implementation of all of those issues we have learned through the course bus-231 that is conduct by Eng. Kamrul Hasan, our respected course teacher of “Business Communication” has given us this assignment on any Generic product like Dairy milk. This report is to be submitted on December 13, 2012.
1.2 Background of the study
The report is done as a part of the research of the course BUS (231).The report focuses on Dairy milk as we found much interest in the Generic product
The research paper is prepared for Eng. Kamrul Hasan Asst. Professor of business Administration Dept. at East West University. She authorized the task of writing this report to a group of four members. This research is prepared during the semester Fall 2012 .And the date of submission of this report is on December 13, 2012
A successful student must understand the market and about the product psychology and behavior to successfully grip the target business course. As awe student of business communication we tried our level best to know the market and the way of communication for this reason we prepared this report
1.3 Objective(s) of the study
The main objective of this assignment is to know about the Dairy milk product among the consumer in recent market. It will help us to understand about the perception of dairy milk among the customer such as how frequently they buy this product and what is the reason behind it. We also learn which class people buy this product most.
1.3.1 Specific Objectives: • How behavior of consumers of different
1.1 Origin of the report.
East West University promotes meaningfully blends of eastern and western thoughts and innovations. To do this EWU provides Many subject like BUS, MKT and FIN etc.“Business communication BUS (231) is one of the courses for a student doing in BBA. Precisely it teaches how Communications will occur and what is the way of writing business letter as well as reports.
To practically experience the implementation of all of those issues we have learned through the course bus-231 that is conduct by Eng. Kamrul Hasan, our respected course teacher of “Business Communication” has given us this assignment on any Generic product like Dairy milk. This report is to be submitted on December 13, 2012.
1.2 Background of the study
The report is done as a part of the research of the course BUS (231).The report focuses on Dairy milk as we found much interest in the Generic product
The research paper is prepared for Eng. Kamrul Hasan Asst. Professor of business Administration Dept. at East West University. She authorized the task of writing this report to a group of four members. This research is prepared during the semester Fall 2012 .And the date of submission of this report is on December 13, 2012
A successful student must understand the market and about the product psychology and behavior to successfully grip the target business course. As awe student of business communication we tried our level best to know the market and the way of communication for this reason we prepared this report
1.3 Objective(s) of the study
The main objective of this assignment is to know about the Dairy milk product among the consumer in recent market. It will help us to understand about the perception of dairy milk among the customer such as how frequently they buy this product and what is the reason behind it. We also learn which class people buy this product most.
1.3.1 Specific Objectives: • How behavior of consumers of different