BRM individual
VIETNAM NATIONAL UNIVERSITY- HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS ADMINISTRATION
FACTORS AFFECTING THE BEHAVIOR INTENTION IN USING ATM SERVICES OF STUDENTS IN VIETNAM NATIONAL CITY IN CASE OF VIETTINBANK
A Thesis proposal Submitted to The school of Business Administration in partial fulfillment of the requirement for the course in Research Methods for Business
By DINH THI XUAN HUONG (BABAIU10185)
Supervised by Dr. LE HOANG DUNG
HO CHI MINH CITY, OCTOBER 20
CHAPTER 1: INTRODUCTION
1.1 Background
Innovative technology is becoming ever more important through all over the world, especially the automation technology. Most industries in the world are trying to utilize the leading edge technology not only in economic but also in education, medical treatments. To catch up with this development, banks had to revolutionize and modernize their systems by applying the automated payments of e-banking services such as paying electricity fees, paying salaries and many diversity services. Based on it, thousands of customers nowadays may actively connect with banks in the most convenient way through Automated Teller Machine (ATM) system because they do not have to spend a lot of time going to the bank.
Nowadays, each bank has a thousand of ATMs, which are located around our country. The users have ATM cards to exchange with banks when they need to withdraw the money
FACTORS AFFECTING THE BEHAVIOR INTENTION IN USING ATM SERVICES OF STUDENTS IN VIETNAM NATIONAL CITY IN CASE OF VIETTINBANK
A Thesis proposal Submitted to The school of Business Administration in partial fulfillment of the requirement for the course in Research Methods for Business
By DINH THI XUAN HUONG (BABAIU10185)
Supervised by Dr. LE HOANG DUNG
HO CHI MINH CITY, OCTOBER 20
CHAPTER 1: INTRODUCTION
1.1 Background
Innovative technology is becoming ever more important through all over the world, especially the automation technology. Most industries in the world are trying to utilize the leading edge technology not only in economic but also in education, medical treatments. To catch up with this development, banks had to revolutionize and modernize their systems by applying the automated payments of e-banking services such as paying electricity fees, paying salaries and many diversity services. Based on it, thousands of customers nowadays may actively connect with banks in the most convenient way through Automated Teller Machine (ATM) system because they do not have to spend a lot of time going to the bank.
Nowadays, each bank has a thousand of ATMs, which are located around our country. The users have ATM cards to exchange with banks when they need to withdraw the money
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