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Factors Affecting Usefulness of Social Networking in E-Learning at German University of Technology in Oman

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Factors Affecting Usefulness of Social Networking in E-Learning at German University of Technology in Oman
Factors Affecting the Usefulness of Social Networking in E-learning at German University of Technology in Oman
Revinson G. Martin
“what are the factors affecting the usefulness of social networking in e-learning at GUtech”? This will help the university administrator, students, and educators to know the value of social networking in e-learning and will help and guide those who develop, implement, and deliver e-learning systems. There are many social networking sites available that the researcher perceived to be useful in the academe. However, the researcher have used Facebook group for this study because of its popularity to the students and educators of GUtech. II. BACKGROUND OF THE STUDY The TAM developed by Davis is one of the most widely used and influential models in the field of information systems, technology, and services [3]. It is an adaptation of the theory of reasoned action (TRA) [4] specifically tailored for modeling user acceptance of information technology. According to the TRA, belief influence attitudes, which lead to intentions, which then generate behavior. The TAM posits that two factors, perceived usefulness (PU) and perceived ease of use (PEU) are of primary relevance in influencing IT acceptance behaviors. PU is defined as the extent to which a person believes that using a particular system will enhance his or her job performance while PEU is defined as the extent to which a person believes that using a particular system will be free of effort [3]. Among the beliefs, PEU is hypothesized to be a predictor of PU, defined as the user’s desirability of his or her using the system. Furthermore, both types of beliefs are influenced by external variables. Although information system researchers have investigated and replicated the TAM, and agreed that it is valid in predicting the individual 's acceptance of various technology [5], the TAM 's fundamental constructs do not fully reflect the specific influences of technological and usage-context



References: [1] J. Seely Brown and R. P. Adler, " Minds on Fire:Open Education, the Long Tail, and Learning 2.0," Educause review, pp. 16-32, 2008. [2] E. Klopfer, S. Osterweil, J. Groff and J. Haas, "The instructional power of digital games, social networking, simulations, and how the teacher can leverage them," The education arcade, 2009. [3] F. D. Davis, R. P. Bagozi and P. R. Warshaw, "User acceptance of computer technology: A comparison of two theoretical models," Management Science 35, pp. 982-1003, 1989. [4] M. Fishbein and I. Ajzen, Belief, attitude, intention, and behavior: An introduction to theory and research, MA: Addison-Wesley, 1975. [5] D. A. Adams, R. R. Nelson and P. A. Todd, "Perceived Uselfulness, Ease of Use, and Usage of Information Technology: A Replication," vol. 16, no. 2, 1992. [6] J. Moon and Y. Kim, "Extending the TAM for a World Wide Web context," vol. 38, no. 4, 2001. [7] F. D. Davis, "Perceived usefulness, perceived ease of use, and user acceptance of information technology," MIS Quarterly 13(3), pp. 319-340, 1989. [8] A. Dillon and M. Morris, "User acceptance of information technology: Theories and models," vol. 31, 1996. [9] L. Chen, M. Gillenson and D. Sherell, "Enticing Online Consumers: An extended technology acceptance perspective," vol. 39, no. 8, 2002. [10] S. Taylor and P. Todd, "Undestanding information technology usage: a test of competing models," vol. 6, no. 2, 1995. [11] I. Ajzen, "The theory of planned behavior," vol. 50, 1991. [12] V. Venkatesh and F. Davis, "A theoretical extension of the technology acceptance model: Four longitudinal field studies," vol. 46, no. 2, 2000. [13] T. Levin and C. Gordon, "Effect of gender and computer experience on attitudes towards," vol. 5, no. 1, 1989. [14] S. Kerka, "Distance learning, the Internet, and the World Wide Web," 1999. [15] M. M. Abbad, D. Morris and C. De Nahlik, "Looking under the bonnet: Factors affecting student adoption of E-learning Systems in Jordan," International Review of Research in Open and Distance Learning, 2009. [16] A. Westin, "Privacy and Freedom," 1967. [17] E. Stone and D. Stone, "Privacy in Organizations: Theoretical Issues, Research Findings, and Protection Mechanisms," vol. 8, no. 3. [18] F. D. Davis, "A Technology Acceptance Model for Empiricaly Testing New End-User Information Systems: Theory and Results," MIT Sloan School of Managemet, 1986. [19] D. D. Suhr Ph.D., "Exploratory or Confirmatory Factor Analysis?," vol. 200, no. 31, 2006. [20] R. H. Hoyle and A. T. Panter, "Writing about structural equation models.," no. 158-176, 1995. [21] J. Hair, B. Black, B. Babin, R. Anderson and R. Tatham, "Multivariate Data Analysis," no. 6th edition, 2006. [22] V. Cohen, "Learning Styles in a Ninth-Grade High school," Journal of Reaserch on Computing in Education, 2001. [23] F. Davis, "User Acceptance of Information Technology: System Characteristics, User Perceptions, and User Feedback," MIS Quarterly, vol. 13, pp. 319-340, 1993. [24] J. J. Jiang, M. K. Hsu, G. Klein and B. Lin , "E-commerce user behavior model: an empirical study," vol. 4, 2000. Revinson G. Martin has earned his master’s degree in information technology (IT) at Technological University of the Philippines in 2003 and is currently pursuing his doctoral studies in IT at St. Paul University of the Philippines. He is a senior lecturer and a course coordinator in IT under Pre-University Department at German University of Technology in Oman. With over 10 years of experience in teaching, he has managed to build a strong and secure name for himself by maintaining a good relationship with many universities. His interests in research are e-commerce, e-learning, and social networking.

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