Bridgeon Case Summary
1.Industry and its relevant characteristics.
As the original plant of Bridgeton Industry, Automotive Component & Fabrication (ACF) supplies the most components to the U.S automotive industry. The plant has a long history that was established in 1840s and the site developed by several industrial uses. ACF could be the leader of the whole industry because the Big- Three automobile manufacturers are the ACF main customer, which bought the whole production of ACF.
2.Competitive environment
Although there are some competition mainly from local suppliers and other Bridgeton plants in domestic, ACF was still considered to be advantaged as the automotive market and US automotive industry dominated. But it was not that optimistic when the competition
As the original plant of Bridgeton Industry, Automotive Component & Fabrication (ACF) supplies the most components to the U.S automotive industry. The plant has a long history that was established in 1840s and the site developed by several industrial uses. ACF could be the leader of the whole industry because the Big- Three automobile manufacturers are the ACF main customer, which bought the whole production of ACF.
2.Competitive environment
Although there are some competition mainly from local suppliers and other Bridgeton plants in domestic, ACF was still considered to be advantaged as the automotive market and US automotive industry dominated. But it was not that optimistic when the competition