Brand Preference of Coca Cola Products
[pic]
5th September 2009
To Whom It May Concern
This is to certify that Mr. Shrikant Pandey a student of MBA at IBMR- IBS Bangalore. As a part of his course curriculum has undergone his summer internship with us from 1st August to 15th September 2009.
He was assigned a project in Marketing entitled “Distribution Gap” which he has successfully completed.
We wish him the best in his future endeavors.
For Hindustan Coca-Cola Beverages Private limited.
INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH – INTERNATIONAL BUSENESS SCHOOL, BANGALORE [pic]
__________________________________________
This is certify that Mr. _______________________________ roll number _______________________ a student of Master Of Business Administration, third semester of this institute, has completed the Summer Training project report titled “___________________________________________________ of six week duration. To the best of my knowledge and believe, the above said report has been researched and prepared by the said student.
Date -
Place – signature CONTENTS
1. Acknowledgement
2. Declaration
3. Preface
4. Importance of the study
5. Executive summary
6. Primary Data Collection
7. Company Profile (1) Introduction of Coca- Cola (2) Brief History of Coca Cola (3) Highlight of Coca-Cola (4) Diversifies of Coca-Cola Company
8. The Coca-Cola Business in India
9. Bottling Operation
10. Mission, Vision & Values
11. Organization Structure of Varanasi Unit
11. Department in Varanasi
12. Plant Tour
13. Product available in the market & its rate
14. Customers
15. Distribution and Sub- Distribution
16. Volume
17. Company market Segmentation
18. Product comparison with Pepsi
19. Research Purpose
20. Research Design
21. Limitation of the Research
5th September 2009
To Whom It May Concern
This is to certify that Mr. Shrikant Pandey a student of MBA at IBMR- IBS Bangalore. As a part of his course curriculum has undergone his summer internship with us from 1st August to 15th September 2009.
He was assigned a project in Marketing entitled “Distribution Gap” which he has successfully completed.
We wish him the best in his future endeavors.
For Hindustan Coca-Cola Beverages Private limited.
INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH – INTERNATIONAL BUSENESS SCHOOL, BANGALORE [pic]
__________________________________________
This is certify that Mr. _______________________________ roll number _______________________ a student of Master Of Business Administration, third semester of this institute, has completed the Summer Training project report titled “___________________________________________________ of six week duration. To the best of my knowledge and believe, the above said report has been researched and prepared by the said student.
Date -
Place – signature CONTENTS
1. Acknowledgement
2. Declaration
3. Preface
4. Importance of the study
5. Executive summary
6. Primary Data Collection
7. Company Profile (1) Introduction of Coca- Cola (2) Brief History of Coca Cola (3) Highlight of Coca-Cola (4) Diversifies of Coca-Cola Company
8. The Coca-Cola Business in India
9. Bottling Operation
10. Mission, Vision & Values
11. Organization Structure of Varanasi Unit
11. Department in Varanasi
12. Plant Tour
13. Product available in the market & its rate
14. Customers
15. Distribution and Sub- Distribution
16. Volume
17. Company market Segmentation
18. Product comparison with Pepsi
19. Research Purpose
20. Research Design
21. Limitation of the Research