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Boomer Cohort Analysis

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Boomer Cohort Analysis
Discuss what product or service you would create for the Boomer cohort if you were an entrepreneur? Why this product/service? What is the need and how do you think boomers will respond to it?

According to Deloitte, the Boomers who were born between 1946-1964 are the largest generations in US history estimated at 80 millions people.Today, the oldest boomers are in their 60s. They own 75% of the wealth of the country and spend more than any other group cohort. The boomers enjoy pleasing themselves by spending money for their needs and desires. If I was an entrepreneur I will create an online shopping marketplace of fashion clothing, accessories and products for older adult women. As people grow older, whether you are short or tall, fat or skinny,
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