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Blair Water Purifier Analysis

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Blair Water Purifier Analysis
Blair Water Purifiers India Case Study Analysis

Executive Summary
Blair company inc. was founded by Eugene Blair in 1975. The company’s mission is to provide equipment that will meet the needs of its target market in terms of filtration and purification of water for having high quality water. As part of the organisational goal, the company is also aiming to enter international market to be able to be known in both local and international level and position itself in the global competition. As part of the geographic expansion of the company, they are trying to produce innovative products to meet future needs in terms of water purification and filtration. Rahul chatterjee, one of the company's international market liaisons, had made two fact-finding trips to india to survey the indian market and competition for home water filters and purifiers, and the foreign investment issues in india. Based on these findings, he had to evaluate the feasibility of launching the company's own "delight" home purifier in the indian market. After several researches and analysis made on the data obtained, he provided his recommendations on the appropriate entry strategy for the indian market.

Objective of the case analysis
Our objective is to provide a strategic marketing plan for Blair Water’s entry into the water purifier market in India and also to discuss the advantages and disadvantages of the three modes of entry into a Indian market, the important elements of an entry strategy and also to develop a competition analysis matrix in the water purifier market which would also aid in developing the strategy .

Key Issues/Challenges Faced
The key issues for Blair Water are: 1. What target market Delight is satisfying in India 2. How Blair Water will position the Delight Purifier in India 3. How it will manufacture and distribute the Delight Purifier in India

Time is the main constraint. No matter what direction Blair Water goes in positioning Delight, the
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