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Blackberry Mobile Case Study

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Blackberry Mobile Case Study
Madam has assigned us the minor project on improving marketing strategy on a product that has no market anymore. My group members and I discussed and come up with a few products. We have decided to improve on blackberry mobile. We were planned to improve the elements of blackberry mobile and not to create a new version of the mobile.

The reason we wanted to improve the mobile was because blackberry mobiles have a negative reputation among consumers. Blackberry mobile also don’t have play store as other mobiles. Moreover, the mobile was slow to react into market changes and it was not cool as other mobiles. Blackberry was almost all the models had similar utility and features even it had minor changes in visuals because of the new operating …show more content…
Example, how the blackberry mobile has fallen suddenly in market and how to make the buyers to get attract to the new design of the mobile and increase the business. Then, interact with the market to anticipate or overcome friction in formulating the blackberry mobile and other new products in the markets such as Apple brand, Samsung and some other brands that have competitive with blackberry mobile. I also gain knowledge on encompass different levels of blackberry mobile concept refinement such as ideas, concepts of the mobile (RIM), information on the products and marketing of the mobile from the beginning of the launched and till …show more content…
We have decided to choose a celebrity to promote our design and give free mobiles in awards show to the celebrities. We also decided to use a well known you-tuber to promote our designed mobile. Moreover, not just create mobiles on blackberry brands hence we also wanted to create other products like laptop, tab, fan, and refrigerator and so on. We would like to combine with other mobile companies that are good in marketing strategies to promote our blackberry mobile. Since, the blackberry was launched it was in 2 colours that are black and grey, we planned to add more colours and selections in shapes to attract the
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