When a couple of marketing managers for Coca-Cola told attorney Elizabeth Finn Johnson that they wanted to sue their Coke Zero colleagues for “taste infringement,” she was baffled. She tried to talk them out of it, but they were determined. They argued that Coca-Cola Classic should be protected from the age discrimination it would suffer with the introduction of a newer, younger soft drink that tasted exactly the same as the original. Frustrated, Finn Johnson held up the Coke can and shouted, “It’s not a person! Title VII doesn’t cover these things!”…
How are small businesses supposed to grow if all the attention is on the businesses that have been here for a while and already have money. If some really pretty girl that used to star in a popular television show is in a commercial about alcohol the people are going to pay attention. No one will pay attention to some random girl on another makeup commercial because you have never seen that person before making you not really pay attention to it. On the other hand it is the consumer's responsibility to research the product they want to buy. Just seeing a famous person in an advertisement does not mean that particular product is the best.…
Having a famous celebrity advertise a product is still good for a company because that means your company will make money on the product and isn’t insulting anyone. Just because a famous person is advertising a product that doesn’t mean it’s misleading or insulting anyone. It’s mostly the responsibility of the consumer to check out the product for them self and to review it. In the long haul there are no problems with having a celebrity advertise a…
I feel that it's not ok for Beyoncé to sell soda at all. Soda is a very unhealthy drink that can cause very bad health problems in the long run. Many people drink soda because it taste good on their taste buds but that good feeling is affecting your body every time you drink it. So why would Beyoncé sell soda? She’s not doing it because she likes it. The only reason why she is selling soda is for her needs only. I have some reasons why it’s not ok for her to sell soda, and hopefully it can get you to realize the problem with this.…
Coke and Pepsi have always been rival beverages for decades. I can remember my teens when most households would divide into two when it came to choosing their choice of drink, especially when going for grocery shopping. Even the advert aired by both brands shows a lot of rivalries between them. When one makes a new product, the other would do everything possible to make something similar or better than the former. Making people, both old and young believe their product is the best. When comparing the two beverages, there’s a major thing we normally notice from their commercials, while Coca-Cola Company uses families and animal in most of their commercial ads relating to peoples society, Pepsi Company uses different super stars and celebrities to sell their product worldwide. However, as coke uses their ethos in targeting both the old and young generation, Pepsi target mostly today’s youth in their adverts.…
Soda should not be banned. It is great tasting, although soda is considered bad for you many people consume soda for the great taste of it and have been doing so for over 200 years. Soda was first created is 1807 by a man named Philip Syng Physick, even then many of the early stores had soda fountains and soda has been around and enjoyable for 209 years. Soda causes teeth decay and heart problems from all the caffeine and sugar in the beverage scientific studies have shown that soda and carbonated beverages cause health problems. Although soda is considered bad for you humans have consumed it for over 200 years. Soda can be used as a meal replacement because of how filling it is. With all the carbonization1 and sugar…
As individuals of society we are continuously and subconsciously affected by media’s tactics to persuade us into falling victim into their marketing schemes. Witty yet brilliant individuals cough up slogans that will inevitably affect many consumers to come. The advertisement that initially captured my attention was the Gatorade Sports Drink Commercial. To start off, the advertisement contained text and visuals that demonstrated that Gatorade is a necessity to succeed in athletics. Moreover, the commercial demonstrated with the assistance of Nba Stars Dwayne Wade and Kevin Durant, you need the nutrients that Gatorade provides in order to compete in sports and to become the ultimate athlete and champion. I believe this ad creates limitations and viewers are led to believe that they must consume Gatorade due to the…
We are by no means a rich school; we rely on extra funds to make sure students here receive a acute education. “The proponents of advertising in the schools argue that it is necessary to prevent further cutbacks,” which means that as a result of having Coke-A-Cola products in our school, we have a chance to earn money to put into our school’s funds (Schlosser 52). This can help with supplying new textbooks to classes that need them, such as our Calculus class needed them for the 2017-2018 school year, or supplying teachers with other needed supplies. In reality, corporate advertising helps further our student’s…
Parker-Pope, Tara. “How Can A Big Gulp Look So Small.” Nytimes.com. The New York Times…
-The audience are people who enjoy soda and drinking a lot of it. They are against the soda ban completely.…
In regards to whether or not we should ban sodas and fast food on the campus of State University, I disagree with this action. I do not think that we should ban fast food or sodas because people are entitled to what they want to eat. By prohibiting fast food and sodas, we would outrage some of the students and they would feel some of their rights are taken by limiting their number of food sources they are entitled to. Even though the obesity rate is high in the USA, people still have the right to consume anything that they want to. Whether or not they know the consequences of what they are putting into their bodies is not our problem, but we can’t take away from them. Life is all about choices. They choose…
http://www.wikinvest.com/images/thumb/8/8c/PBGcomp.jpg/300px-PBGcomp.jpgCoca cola has to take its political pressures very seriously being such a huge company around the world; coca cola falls into under the category FDA (food and drug association). This is responsible for…
For more than a century, Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics, strategies such as blind taste tests, and reward initiatives for the consumer, they have grown to become oligopolistic rivals. In the soft-drink business, “The Coca-Cola Company” and “PepsiCo, Incorporated” hold most of the market shares in virtually every region of the world. They have brands that the consumers want, whether it be soft-drink brands or in PepsioCo’s case, snacks. With only one soft-drink market, the two competitors have no choice but to increase sales by stealing the other competitor’s clients. This led to the term, the “cola wars” which was first used to describe the “mutually-targeted” marketing campaigns in the 1980s and 1990s. A revival of the Cola wars is occurring now as PepsiCo remakes a well-known comparative commercial and resurfaces old tactics used in 1979. A closer look at their advertising styles and market shares will provide us with an idea of how the future will be for these two competitors.…
Seeing “Culturally Impactful Entertainment Image” in the choices for the final project, I almost immediately knew what I wanted to analyze! Beyoncé’s sixth solo album “Lemonade” dropped exclusively on Tidal on April 23, 2016. Being that “Lemonade” technically classifies as a short film, I decided to focus on one portion out of the twelve tracks. The third track “Don’t Hurt Yourself” from the “Anger” segment is a powerful reminder to society which is displayed in a manner where the underlying message can easily become lost. Due to the controversial lyrics, a clip of Political figure Malcom Ex was overlooked in favor of Beyonce’s personal life. Often when it comes to race, the media chooses to purposely ignore the conversation that is prompted by such powerful imagery. People accuse Beyonce of being a…
Leave it to Taylor Swift to sing out these problems and become one of the most adored teenage female idols of today. Not only is she advertising stereotypical high school love stories, but she has now become a spokesmodel for CoverGirl cosmetics. In an ad (now banned)attempting to sell a new mascara, Taylor Swift is photographed at a low angle with her arms raised, and face looking up at a far distance. Her face and skin is nearly flawless and her eyelashes are absolutely long and gorgeous. Near the corner of the ad, it says “ new natureluxe mousse mascara” and displays a giant “Cover Girl” on the very top of the ad. So what’s the problem? Well for one, no product or description of the product is provided to us at all. And two, the ad was instantly banned for “lash enhancement” with photoshop. This method of advertising creates a false hope for many young teenage girls as they strive to be just like their “perfect” role model. The method of using a popular and adored teenage idol is proven to automatically sell products and have young fans become easily manipulated into a company’s products. Aside from having the product endorsed by a celebrity, the fact that this ad was banned for lash enhancement is ridiculous. They’re basically selling a product and claiming it to have amazing results when subliminally saying: “no, not really.” This shows that perfection is overrated and how gullible teenage girls can get when they see such a ‘perfect’ role model advertising products. Perfection is nearly impossible and having ads like these only impact their expectations and self esteem negatively. CoverGirl not only use celebrities to endorse their products, they also objectify their models by having them advertise demeaning messages towards…