Preview

Advertising Sue Jozui Summary

Good Essays
Open Document
Open Document
508 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Advertising Sue Jozui Summary
Sue Jozui in her passage, argues that people should reject celebrity endorsed advertisements. The author supports her claim by first stating that this kind of marketing is insulting to the intelligence of the audience. She continues by suggesting consumers should boycott this type of marketing. The author’s purpose is to persuade her readers to go against celebrity endorsed advertisements, so that advertisers will stop using celebrities to convince people to buy their product. The author uses an outraged tone for her readers. The author believes that consumers should boycott celebrity endorsed advertisements, this is illogical because buyers are not forced to buy the product, and using celebrities to advertise products is a really smart and effective way to catch a buyer's attention. …show more content…
How are small businesses supposed to grow if all the attention is on the businesses that have been here for a while and already have money. If some really pretty girl that used to star in a popular television show is in a commercial about alcohol the people are going to pay attention. No one will pay attention to some random girl on another makeup commercial because you have never seen that person before making you not really pay attention to it. On the other hand it is the consumer's responsibility to research the product they want to buy. Just seeing a famous person in an advertisement does not mean that particular product is the best. The consumer should look at a variety of products and see what one is really the best. Do not just jump to conclusion because your attention is on a person who is getting paid to promote the
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    A Rhetorical Analysis Of Sue Jozui's Arguments
    • 437 Words
    • 2 Pages

    A Rhetorical Analysis Of Sue Jozui's Arguments

    Many people do not like the idea that celebrities are in advertisements. Sue Jozui in her passage, argues that having celebs in advertisements is misleading and insults intelligence of the audience. She supports her argument by giving examples, like questioning why they think that someone will buy a suv just because some attractive famous person is pretending to drive it to get paid. The authors purpose is to persuade her audience to boycott this kind of advertising so people are not mislead anymore. The author establishes a kind of sarcastic tone for her audience, the people watching these advertisements. Jozi's argument is agreeable because most celebrities do not give an honest opinion and some advertisements may mislead people.…

    • 437 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    A Rhetorical Analysis Of The Onion
    • 348 Words
    • 2 Pages

    A Rhetorical Analysis Of The Onion

    Marketing companies are increasingly venturing into absurd methods to market products. In our consumer oriented society, the public’s gullibility is optimized by the marketing industry’s power. The Onion, a publication devoted to humor and satire, derides how products are marketed to consumers in order to illustrate the absurdity of marketing strategies. The Onion utilizes testimonials and clever diction to satirize the methods availed by marketers.…

    • 348 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Jozui's Arguments Against Celebrities
    • 313 Words
    • 2 Pages

    Jozui's Arguments Against Celebrities

    To conclude with, Jozui make interesting points about how advertisers mislead the audience. I agree with Jozui analysis of the situation, but have to disagree with Jozui’s proposition of boycott these types of…

    • 313 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Goo Josui
    • 454 Words
    • 2 Pages

    Goo Josui

    Having a famous celebrity advertise a product is still good for a company because that means your company will make money on the product and isn’t insulting anyone. Just because a famous person is advertising a product that doesn’t mean it’s misleading or insulting anyone. It’s mostly the responsibility of the consumer to check out the product for them self and to review it. In the long haul there are no problems with having a celebrity advertise a…

    • 454 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    A Rhetorical Analysis Of Print Advertisements
    • 532 Words
    • 3 Pages

    A Rhetorical Analysis Of Print Advertisements

    Print advertisements are used to persuade consumers to buy a specific product. There are several different strategies used to persuade the consumer audience. An effective and eye catching way to get the attention of consumers is to use a celebrity. Audiences may idolize and look up to celebrities, and it is more likely for them to pay attention to an advertisement with a celebrity in it rather than an ordinary person who is not well known.…

    • 532 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    In An Ad For Moisturizing Lotion
    • 243 Words
    • 1 Page

    In An Ad For Moisturizing Lotion

    Often companies use many different tactics to get their product sold. They make a person believe that their product is best. The know how to manipulate a person into to spending money on their product only. In our minds you think that it’s true because the company says a doctor recommended it, but the company didn’t tell you that this was a survey taken from two doctors. They have a tendency to leave out the important details.…

    • 243 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Sue Jozi Freedom Of Advertising
    • 838 Words
    • 4 Pages

    Sue Jozi Freedom Of Advertising

    Freedom of advertising could lay your hands and you should understand what that truly means. Sue Jozui in her excerpt states that using celebrities in advertising is misleading and tricks the viewers into purchasing the product being sold. The author supports her argument by first saying companies using this business strategy, make consumer want to buy products because they transfer approval of the famous person onto the appliance. She continues by explaining how manipulative that is to the audience. Jozi's purpose is to make it know that using celebrities in commercials is an unfair tactic. She does in order to rally an audience to boycott this kind of advertising because she believes it is deceptive. The author uses a disgruntled tone for…

    • 838 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Diction
    • 452 Words
    • 2 Pages

    Diction

    olution is to boycott this kind of advertising and legislate rules and guidelines for the advertisers. Although it is true that these types of advertisements are deceptive and disappointing, I disagree with Jozui’s solution because advertising is just another average appeal. Maybe her solution is not the best oIn the prompt, Sue Jozui claims that advertisers use celebrities’ testimonials over their products to gain the approval of the consumers. She identifies this as a problem because it is a misleading type of marketing that insults the intelligence of the audience. She argues that we should not fall for their tricks because the celebrities are getting paid to promote their products; however, this does not mean they actually approve of them or even use them. Her sne out there. I believe that making legislate rules is going a bit too far.…

    • 452 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Jozui's Argument Analysis
    • 511 Words
    • 3 Pages

    Jozui's Argument Analysis

    I agree with Jozui’s argument that celebrities endorsing and promoting products is not effective at all and is insulting to the consumer. I agree with her because many times, these advertisements not focus on the product at hand and what it actually does and instead just focuses on the fact that a celebrity is with the product. And great example of this from the recent Pepsi commercial with Kendall Jenner. This advertisement had many people marching down a street protesting “something” and these protesters march past Jenner. She is distracted by this march and is invited to join in. She then picks up a Pepsi and starts to walk among the crowd. Then she approaches the police containing the protest and hands him a Pepsi. And because of that there is peace, according to this advertisement. This…

    • 511 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Source Credibility In Celebrity Advertising Research
    • 454 Words
    • 2 Pages

    Source Credibility In Celebrity Advertising Research

    Celebrity marketing is quickly becoming one of the most popular forms of advertising. Per recent data 20% of all television commercials have a famous person in them. And about 10% of all the money spent on any form of television advertisement use a celebrity to endorse the brand and product (Advertising Age 1987; Sherman 1985). Research has demonstrated that celebrities make advertising products more plausible (Kamins et al. 1989). They also help the consumer with product recall (Friedman and Friedman 1979). Additionally, celebrities aid the identification with the brand (Petty, Cacioppo, and Schumann 1983). The use of celebrities is intended to instill a positive view in the consumer’s mind in regards of the brand (Kamins et al. 1989), this helps bring life into a product and give it it’s very own personality (McCracken, 1989). Since here are more and more brands investing highly in these celebrity endorsements the question that now must be asked is if it is worth it and persuades consumer purchase intention.…

    • 454 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Media Analysis Essay Example
    • 598 Words
    • 3 Pages

    Media Analysis Essay Example

    Every day, people in America are encountered with numerous advertisements for various companies. It may be a makeup product, a new CD, an environmental outreach organization; a new flavor of Gatorade… the list goes on. In a single magazine, there must be hundreds of ads. Flipping through one particular magazine I ran across a stunning picture of the artist/actress Beyonce Knowles. I didn’t know what exactly she was advertising, or if it was an advertisement at all but her face kept me glued to that page to figure it out. Furthermore, this specific advertisement reveals the message through its theme. It also has a variety of ways in how it attempts to sell the product and if I believe it is effective. This essay also goes into what kind of theme comes off from the advertisement.…

    • 598 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Jozui Celebrity Advertising
    • 601 Words
    • 3 Pages

    Jozui Celebrity Advertising

    Celebrities are everywhere, it's unavoidable. Some people believe one place celebrities should stay out of though is advertising. Sue Jozui in her passage argues that consumers should boycott celebrity advertising and create rules and guidelines for advertisers. The author supports her argument by listing examples of celebrity advertising. She continues by stating, “This kind of marketing is misleading and insults the intelligence of the audience.”(4). The author’s purpose is to persuade consumers to boycott celebrity advertising in order to create a change in the advertising industry. Sue Jozui establishes an outraged tone for consumers that have been deceived by this advertising in the past.…

    • 601 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Assess The Effectiveness Of Celebrity Endorsements
    • 173 Words
    • 1 Page

    Assess The Effectiveness Of Celebrity Endorsements

    These strategies are sometimes so successful that people often purchase celebrity endorsed products without realizing how or if at all it is effective or beneficial to them. For example, “People have paid large sums of money for a tape measure owned by President Kennedy, an autograph by astronaut Neil Armstrong, and the pop star Britney Spears’ chewed-up bubble gum (see Bloom and Gellman 2008; Hood and Bloom 2007 cited by Kurt, D., 2010). This simply shows that consumers value items that are associated in some way with their celebrities. Researchers have found out that it is beneficial to spend millions of dollars on endorsement not only to gain billions of dollars back, but also to create a big brand name for businesses. “Using celebrity endorsement…

    • 173 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    The Controversy Of Celebrity Endorsements
    • 903 Words
    • 4 Pages

    The Controversy Of Celebrity Endorsements

    Sue Jouzi argues that celebrity endorsements should be boycotted and have set rules and guidelines however the consumer might disagree because the consumer has the responsibility of buying the product and the U.S. is a free market. The author creates an informative tone for the consumer.…

    • 903 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Why Do People Use Celebrity Endorsers
    • 657 Words
    • 3 Pages

    Why Do People Use Celebrity Endorsers

    Jozui in her passage argues to the audience that people should stop supporting companies who use celebrity endorsers and that there should be laws to combat this type of advertising. The author supports her claim by first pointing out that companies simply use famous or familiar faces to sway the opinions of their viewers. She continues by giving examples of how certain companies use athletes or talk show hosts are just paid to pretend to be a user of the product. The author’s purpose is to persuade her audience into boycotting this type of advertising in order to get laws put in place to make this sort of advertising illegal to protect consumers. The author adopts a disgruntled tone for the consumers who are targeted by big businesses. Jozui’s view that we should limit companies ability to use celebrity endorsers is…

    • 657 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics