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Individual Assignment
Name: Goutham Gorantla
Subject: MRK317MS
Professor: Mark Horstman
Date: 03/04/2014
Vodafone
The current IMC campaign
Zoozoo campaign
Vodafone’s Zoozoo campaign was launched with the main motto of promoting its Value Added Services (VAS) in India. Vodafone was trying hard to capture the VAS Space because it is a potential cash cow for cellular companies. As Vodafone was a new brand in India, it had a challenging task to develop their cellular value added services. Vodafone has introduced a new characters called the Zoozoos. Several advertisements in which the Zoozoos featured were shown on television during the Indian Premier League (IPL), a cricket tournament which was started only in the year 2009. Vodafone also wanted to make the most of the IPL as it is a crowd puller. (Vodafone).
In those ads Vodafone tried to showcase all the Value added services that they have to offer to the customers through different theme specific advertisements. Each of the advertisement was specific to one particular Value added service and revolved around the same to make the customer understand the service they are providing. (Vodafone).
What is the marketing objective?
Awareness of their services
The main motto of this campaign is to increase the awareness of value added services provided by Vodafone like 3G, Sports alerts, Fashion tip. Each of the advertisement was specific to one particular value added service and revolved around the same to make the customer understand the service. Zoozoos were used in all these different ads to show which all Value added services are available on the Vodafone’s menu card to offer to their customers.
Increase of sales
The main marketing objective for Vodafone is to increase sales and make a profit. Vodafone is looking for a good ROI (return on investment), the whole purpose of the campaign is to be in profit by increasing
Name: Goutham Gorantla
Subject: MRK317MS
Professor: Mark Horstman
Date: 03/04/2014
Vodafone
The current IMC campaign
Zoozoo campaign
Vodafone’s Zoozoo campaign was launched with the main motto of promoting its Value Added Services (VAS) in India. Vodafone was trying hard to capture the VAS Space because it is a potential cash cow for cellular companies. As Vodafone was a new brand in India, it had a challenging task to develop their cellular value added services. Vodafone has introduced a new characters called the Zoozoos. Several advertisements in which the Zoozoos featured were shown on television during the Indian Premier League (IPL), a cricket tournament which was started only in the year 2009. Vodafone also wanted to make the most of the IPL as it is a crowd puller. (Vodafone).
In those ads Vodafone tried to showcase all the Value added services that they have to offer to the customers through different theme specific advertisements. Each of the advertisement was specific to one particular Value added service and revolved around the same to make the customer understand the service they are providing. (Vodafone).
What is the marketing objective?
Awareness of their services
The main motto of this campaign is to increase the awareness of value added services provided by Vodafone like 3G, Sports alerts, Fashion tip. Each of the advertisement was specific to one particular value added service and revolved around the same to make the customer understand the service. Zoozoos were used in all these different ads to show which all Value added services are available on the Vodafone’s menu card to offer to their customers.
Increase of sales
The main marketing objective for Vodafone is to increase sales and make a profit. Vodafone is looking for a good ROI (return on investment), the whole purpose of the campaign is to be in profit by increasing