Baskin Robbins
SWOT ANALYSIS
STRENGTHS * Location Proximity * Strong brand awareness * Never-ending focus on fun combined with their commitment to innovation and a quality customer experience is important when you are considering investing in a business * More than 1000 flavours of ice-cream in the library include low fat and no sugar ice-cream * Provide several services for different age groups
WEAKNESS * Expensive compared to competitors prices
OPPORTUNITIES * Market for expansion * Can push sales to hotels and resorts in the nearby localities * Provide party packs
THREATS * The number of competitors increasing including the traditional competitors * Emerging competitors with cheaper alternatives
THE 7 P’S OF MARKETING IN RELATION TO
BASKIN ROBBINS
I. PRODUCT
ICE CREAMS 1. Flavour of the month: Savor the flavor of the season with our Flavor of the Month. There 's always new delicious scoops to try in a cup, cone, shake or sundae, so stop by and ask for a free taste. Hurry in before the end of the month! 2. Classic flavours 3. Seasonal flavours 4. Regional flavours 5. Bright choices 6. Soft serves: Smooth and creamy Vanilla Soft Serve is available at Baskin-Robbins®. Try our Cones, Parfaits and 31° Below® Mix-In Treats, or take home a 31° Below® Pie. These swirls of Soft Serve are fun and delicious any way you eat them. 7. Grab and go: Take home your favorite flavors with our fresh-packed and pre-packaged ice cream. Or discover our delicious take home treats. Get any of our BRight Choices® flavors in a fresh-packed container. 8. The deep freeze
SUNDAES
1. Premium sundaes 2. Classic sundaes 3. Build your own sundaes
BEVERAGES
1. Shakes 2. Cappuccino blast 3. Fruit blast 4. Smoothies 5. Floats, freezes, & icecream sodas
CAKES 1. Cake bites 2. Classic cakes 3. Fudge crunch cakes 4. Roll cakes 5. Cake creator 6.
STRENGTHS * Location Proximity * Strong brand awareness * Never-ending focus on fun combined with their commitment to innovation and a quality customer experience is important when you are considering investing in a business * More than 1000 flavours of ice-cream in the library include low fat and no sugar ice-cream * Provide several services for different age groups
WEAKNESS * Expensive compared to competitors prices
OPPORTUNITIES * Market for expansion * Can push sales to hotels and resorts in the nearby localities * Provide party packs
THREATS * The number of competitors increasing including the traditional competitors * Emerging competitors with cheaper alternatives
THE 7 P’S OF MARKETING IN RELATION TO
BASKIN ROBBINS
I. PRODUCT
ICE CREAMS 1. Flavour of the month: Savor the flavor of the season with our Flavor of the Month. There 's always new delicious scoops to try in a cup, cone, shake or sundae, so stop by and ask for a free taste. Hurry in before the end of the month! 2. Classic flavours 3. Seasonal flavours 4. Regional flavours 5. Bright choices 6. Soft serves: Smooth and creamy Vanilla Soft Serve is available at Baskin-Robbins®. Try our Cones, Parfaits and 31° Below® Mix-In Treats, or take home a 31° Below® Pie. These swirls of Soft Serve are fun and delicious any way you eat them. 7. Grab and go: Take home your favorite flavors with our fresh-packed and pre-packaged ice cream. Or discover our delicious take home treats. Get any of our BRight Choices® flavors in a fresh-packed container. 8. The deep freeze
SUNDAES
1. Premium sundaes 2. Classic sundaes 3. Build your own sundaes
BEVERAGES
1. Shakes 2. Cappuccino blast 3. Fruit blast 4. Smoothies 5. Floats, freezes, & icecream sodas
CAKES 1. Cake bites 2. Classic cakes 3. Fudge crunch cakes 4. Roll cakes 5. Cake creator 6.