Barco Case Analysis Essay
Barco Case Analysis
Analysis of the current product portfolio of Barco(Appendix A). High Market Share Low Market Share
High Market
Growth rate NA Graphics Projectors
(Barco had 4% units in 1988 and had predicted a growth of 41%)
Key Competitor – Electrohome
Low Market
Growth rate Data Projectors (Barco had 33% units in 1988 and had predicted a growth of 12%)
Video Projectors (Barco had 63% units in 1988 and had predicted a growth of 1%)
Key Competitor - Sony
Looking at the data we understand that to maintain Barco current position as a technological leader and to thwart Sony’s launch of Sony 1270 Barco must immediately stop the development of BD700 and focus entirely on developing BG800. A Multi-dimension scaling or a Conjoint
Analysis of the current product portfolio of Barco(Appendix A). High Market Share Low Market Share
High Market
Growth rate NA Graphics Projectors
(Barco had 4% units in 1988 and had predicted a growth of 41%)
Key Competitor – Electrohome
Low Market
Growth rate Data Projectors (Barco had 33% units in 1988 and had predicted a growth of 12%)
Video Projectors (Barco had 63% units in 1988 and had predicted a growth of 1%)
Key Competitor - Sony
Looking at the data we understand that to maintain Barco current position as a technological leader and to thwart Sony’s launch of Sony 1270 Barco must immediately stop the development of BD700 and focus entirely on developing BG800. A Multi-dimension scaling or a Conjoint