Bajaj vs Herohonda
A RESEARCH PROJECT REPORT ON
COMPARATIVE STUDY OF
BAJAJ V/S HERO HONDA
Submitted for the partial fulfillment of the degree of master of business administration (2007-2009)
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Vs
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INDEX
Sr No. Particulars Page no
DECLARATION
The research on “Comparative Study between Bajaj and Hero Honda” has been given to me as part of the curriculum in 2-Years Masters Degree in Business Administration.
I have tried my best to present this information as clearly as possible using basic terms that I hope will be comprehended by the widest spectrum of researchers, analysts and students for further studies.
I have completed this study under the able guidance and supervision of Prof. Farzan Ahamad; I will be failed in my duty if I do not acknowledge the esteemed scholarly guidance, assistance and knowledge. I have received from them towards fruitful and timely completion of this work.
Mere acknowledgement may not redeem the debt I owe to my parents for their direct/indirect support during the entire course of this project.
I also thankful to my friend who helped me a lot in the completion of this project.
ACKNOWLEDGEMENT
“There Are people,
Preface
OBJECTIVE OF THE STUDY
1. To know the market share of Bajaj & Hero Honda.
2. To know the perception of customers regarding bikes.
3. To determine the customers satisfaction regarding bikes.
4. To determine the factors influencing the choice of customers regarding bikes.
5. To study the customers brand preference.
6. To study the features and other facilities provided by both brands.
7. To study the sales promotion activities of both brand to increase the sales of two wheeler.
HISTORY OF BAJAJ
[pic]
COMPARATIVE STUDY OF
BAJAJ V/S HERO HONDA
Submitted for the partial fulfillment of the degree of master of business administration (2007-2009)
[pic]
Vs
[pic]
INDEX
Sr No. Particulars Page no
DECLARATION
The research on “Comparative Study between Bajaj and Hero Honda” has been given to me as part of the curriculum in 2-Years Masters Degree in Business Administration.
I have tried my best to present this information as clearly as possible using basic terms that I hope will be comprehended by the widest spectrum of researchers, analysts and students for further studies.
I have completed this study under the able guidance and supervision of Prof. Farzan Ahamad; I will be failed in my duty if I do not acknowledge the esteemed scholarly guidance, assistance and knowledge. I have received from them towards fruitful and timely completion of this work.
Mere acknowledgement may not redeem the debt I owe to my parents for their direct/indirect support during the entire course of this project.
I also thankful to my friend who helped me a lot in the completion of this project.
ACKNOWLEDGEMENT
“There Are people,
Preface
OBJECTIVE OF THE STUDY
1. To know the market share of Bajaj & Hero Honda.
2. To know the perception of customers regarding bikes.
3. To determine the customers satisfaction regarding bikes.
4. To determine the factors influencing the choice of customers regarding bikes.
5. To study the customers brand preference.
6. To study the features and other facilities provided by both brands.
7. To study the sales promotion activities of both brand to increase the sales of two wheeler.
HISTORY OF BAJAJ
[pic]
Bibliography: 1. www.herohonda.com 2. www.google.com 3. www.bajaj.com 4. www.twowheeler.com 5. www.extrememachines.com