BBQ Fun: Analysis, Mitigation Strategies, Questions And Answers
Executive summary
An in-depth analysis has been made of the three marketing opportunities and operational changes for the top-ranked opportunities, for both financial perspective and non-financial perspective. The benefits and potential threat will be discussed in the report and give the possible mitigation strategies. At end of the report, the top-ranked opportunities will be selected, relevant changes for operation and the estimated cost of the changes will be list in the report. Introduction
BBQ fun was established in 2009 by current CEO, Pat Mifsud. BBQ fun offers an extensive product range, incorporating both local and imported goods. Since 2010, the increasingly competitive retail environment, technological change, changes in consumer buying patterns and consumer confidence has led to disappointing sales. However, BBQ fun intends to return to healthy sales of $11 …show more content…
Manufacture would take place at a leased plant in India as BBQ fun has no manufacturing capability. Also, manufacture in Australia would be too expensive.
• Sell product through-commerce ±his opportunity is to o²er all products in an online store. Stock could be stored at no extra cost at existing stores. Customers would cover the delivery cost.
• Sell products at bargain prices
This option is to aim to increase market share by cutting the cost of products and aiming at mass appeal. Marketing plan Marketing Mix Structure
Own brand According to the customer survey data, 80% of new builds believe Australian made is important, 65% of surveyed renovators and 55% of replacements would like to buy Australia made products. The expenses might decrease since the manufacture is outsourced in India. BBQ fun emphasis value over price and back this up with a three year
An in-depth analysis has been made of the three marketing opportunities and operational changes for the top-ranked opportunities, for both financial perspective and non-financial perspective. The benefits and potential threat will be discussed in the report and give the possible mitigation strategies. At end of the report, the top-ranked opportunities will be selected, relevant changes for operation and the estimated cost of the changes will be list in the report. Introduction
BBQ fun was established in 2009 by current CEO, Pat Mifsud. BBQ fun offers an extensive product range, incorporating both local and imported goods. Since 2010, the increasingly competitive retail environment, technological change, changes in consumer buying patterns and consumer confidence has led to disappointing sales. However, BBQ fun intends to return to healthy sales of $11 …show more content…
Manufacture would take place at a leased plant in India as BBQ fun has no manufacturing capability. Also, manufacture in Australia would be too expensive.
• Sell product through-commerce ±his opportunity is to o²er all products in an online store. Stock could be stored at no extra cost at existing stores. Customers would cover the delivery cost.
• Sell products at bargain prices
This option is to aim to increase market share by cutting the cost of products and aiming at mass appeal. Marketing plan Marketing Mix Structure
Own brand According to the customer survey data, 80% of new builds believe Australian made is important, 65% of surveyed renovators and 55% of replacements would like to buy Australia made products. The expenses might decrease since the manufacture is outsourced in India. BBQ fun emphasis value over price and back this up with a three year