Salvation Army Business Plan
The Athens Salvation Army Thrift Store Business Plan
Presented to:
Dr. Dawn Deeter Dr. Steve Flaherty Dr. Raymond Frost
Mr. Ross Kelsey Dr. David Kirch Dr. Arthur Marinelli Dr. John Schermerhorn
By:
Team 2
Jeremy Fanning Adam Kormushoff Jacki Namestnik David Royer Chelsea Valentine
November 17, 2003
TABLE OF CONTENTS
Executive Summary.............................................................................................. 4 Introduction......................................................................................................... 5 Current Market Description..................................................................................... 5
Market Description....................................................................................... 5
..... Product Review............................................................................................. 6
..Review of Competitors................................................................................. 7
...... Threats and Opportunity Analysis........................................................................ 8
..... Objectives........................................................................................................... 9 Marketing Mix...................................................................................................... 9
Product.......................................................................................................... 9 Pricing...................................................................................................... 9
...... Distribution................................................................................................... 10
...
Promotion....................................................................................................... 10 Action Plan...................................................................................................... 10
....
Store
Presented to:
Dr. Dawn Deeter Dr. Steve Flaherty Dr. Raymond Frost
Mr. Ross Kelsey Dr. David Kirch Dr. Arthur Marinelli Dr. John Schermerhorn
By:
Team 2
Jeremy Fanning Adam Kormushoff Jacki Namestnik David Royer Chelsea Valentine
November 17, 2003
TABLE OF CONTENTS
Executive Summary.............................................................................................. 4 Introduction......................................................................................................... 5 Current Market Description..................................................................................... 5
Market Description....................................................................................... 5
..... Product Review............................................................................................. 6
..Review of Competitors................................................................................. 7
...... Threats and Opportunity Analysis........................................................................ 8
..... Objectives........................................................................................................... 9 Marketing Mix...................................................................................................... 9
Product.......................................................................................................... 9 Pricing...................................................................................................... 9
...... Distribution................................................................................................... 10
...
Promotion....................................................................................................... 10 Action Plan...................................................................................................... 10
....
Store
Cited: Prestige Pricing What: Prestige pricing refers to the practice of setting a high price for a product to evoke perceptions of quality and prestige with the product (Tutor2u, 2003)