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Aveda Mission Statement

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Aveda Mission Statement
“our mission at aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. at aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.” Author, Horst Rechelbacher, Founder Aveda, (2016) Mission statement, retrieved from http://aveda.com. Aveda has committed to practicing it’s mission statement since Horst Rechelbacher founded Aveda, in 1978. Examples of this follow-through, including being the first [privately held] business to commit to the CERES Principles (Coalition for Environmentally Responsible Economies). Aveda provides a copy of the annual report on it’s efforts. Aveda also uses packaging (containers)
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