Aston Business IMC module---Space Jam Poster Analysis
1. Context
This is a movie poster named Space Jam and it was released in 1996. The film was published in 15th November. The movie poster presented on cinema, newspaper, magazine, bus station and website. Warner Brother is the movie producer and it is the source of this movie. The movie of Space Jam combines cartoon and real characters in a partially live action and a virtual animation world. Space Jam contains comedy, sports, sci-fi, animation and icons movie elements. It mainly targets children and family; people who are animation fans, especially Looney Tunes fans; people who are interested in cartoon and people who like sports especially in basketball or fans of Michael Jordan.
The purpose of the movie poster plays a publicity function and makes the target audiences know the movie Space Jam shown and attracts more people come to cinema. And the poster also tells audiences the main characters, role's relations and cast of the film. Bugs Bunny is one of the popular and famous American cartoon characters in the Looney Tunes series born in 1940. And Michael Jordan is a sign of American basketball stars. Characters of virtual cartoon world seem hardly intersects with the real people in real world, but the two elements together collided will be a new experience for audience.
2. Description
In Space Jam movie poster, the background color is dark blue and black and dotted with many stars, looks like a starry sky. People notice the headline is ‘family entertainment’ plus a mini Bugs Bunny and Warner Brothers logo, and the text is written in white capital letters. Below, the main character’s name ‘Bugs Bunny and Michael Jordan’ are written in white capital letters with the biggest words in the top of the poster. The title of the movie ‘Space Jam’ is written in blue and green capital letters and it uses a big cartoony font different with other elements in the upper third position of poster. An orange pattern is similar to spiral around the uppercase
This is a movie poster named Space Jam and it was released in 1996. The film was published in 15th November. The movie poster presented on cinema, newspaper, magazine, bus station and website. Warner Brother is the movie producer and it is the source of this movie. The movie of Space Jam combines cartoon and real characters in a partially live action and a virtual animation world. Space Jam contains comedy, sports, sci-fi, animation and icons movie elements. It mainly targets children and family; people who are animation fans, especially Looney Tunes fans; people who are interested in cartoon and people who like sports especially in basketball or fans of Michael Jordan.
The purpose of the movie poster plays a publicity function and makes the target audiences know the movie Space Jam shown and attracts more people come to cinema. And the poster also tells audiences the main characters, role's relations and cast of the film. Bugs Bunny is one of the popular and famous American cartoon characters in the Looney Tunes series born in 1940. And Michael Jordan is a sign of American basketball stars. Characters of virtual cartoon world seem hardly intersects with the real people in real world, but the two elements together collided will be a new experience for audience.
2. Description
In Space Jam movie poster, the background color is dark blue and black and dotted with many stars, looks like a starry sky. People notice the headline is ‘family entertainment’ plus a mini Bugs Bunny and Warner Brothers logo, and the text is written in white capital letters. Below, the main character’s name ‘Bugs Bunny and Michael Jordan’ are written in white capital letters with the biggest words in the top of the poster. The title of the movie ‘Space Jam’ is written in blue and green capital letters and it uses a big cartoony font different with other elements in the upper third position of poster. An orange pattern is similar to spiral around the uppercase
References: Space Jam., 1996. Official website. [online] Available at: < http://www.warnerbros.com/spacejam/movie/jam.htm>[Accessed 13 Nov 2013]. Space Jam., 1996. Official Poster. [online] Available at: [Accessed 13 Nov 2013].