Assignement3
Carlos Mukanu
MKT500
June 13, 2013
Dr. Stephen R. Hiatt
Strayer University
Introduction
In today world, Fast food restaurant are either kiosks or elaborate quick service restaurants. The franchise operations have generated restaurant chains that offer standardized meals across the globe. On account of a low capital requirement and popularity of fast food, fast food restaurants and drive-through outlets are common throughout the world. Also known as sit-ins and upscale kiosks, these restaurants cater to the dry food demands of the younger generation, extremely tight adult work schedule and distinct ambiance preferences across the globe. Gaynor Borade (2012).
Tired of today Fast food restaurant reality in America, Mr. Carlos Mukanu had a brilliant idea of creating a casual Fast food restaurant “Le Palmier”. This is a service Restaurant that will responds to the universal desire for inexpensive and reliable food. With is freshly prepared, portable and ready on demand. This company will introduce a very diverses international menu with high volume process in a high speed to meet our customer demand.
Featuring a grill and fryer, the restaurant will be building a tone of confidence in the notion of the price and the coincidence with higher product quality. Le palmier will be a greater innovation in the fast food market in is originality of processing the food.
Our specialty will be a hot passe partout burger and Pita de Guru, a homemade sandwich and wrap originality of African cuisine with a little help of European ingredient.
Mission Statement
We will target parents who shuttle between work and home for major part of the day, a big number students and young teenager who would like to have some fresh and all natural food , with a vary variety of different culture cuisine.
Le palmier will be a restaurant with a food products and service company aimed at offering high-quality, moderately priced,
MKT500
June 13, 2013
Dr. Stephen R. Hiatt
Strayer University
Introduction
In today world, Fast food restaurant are either kiosks or elaborate quick service restaurants. The franchise operations have generated restaurant chains that offer standardized meals across the globe. On account of a low capital requirement and popularity of fast food, fast food restaurants and drive-through outlets are common throughout the world. Also known as sit-ins and upscale kiosks, these restaurants cater to the dry food demands of the younger generation, extremely tight adult work schedule and distinct ambiance preferences across the globe. Gaynor Borade (2012).
Tired of today Fast food restaurant reality in America, Mr. Carlos Mukanu had a brilliant idea of creating a casual Fast food restaurant “Le Palmier”. This is a service Restaurant that will responds to the universal desire for inexpensive and reliable food. With is freshly prepared, portable and ready on demand. This company will introduce a very diverses international menu with high volume process in a high speed to meet our customer demand.
Featuring a grill and fryer, the restaurant will be building a tone of confidence in the notion of the price and the coincidence with higher product quality. Le palmier will be a greater innovation in the fast food market in is originality of processing the food.
Our specialty will be a hot passe partout burger and Pita de Guru, a homemade sandwich and wrap originality of African cuisine with a little help of European ingredient.
Mission Statement
We will target parents who shuttle between work and home for major part of the day, a big number students and young teenager who would like to have some fresh and all natural food , with a vary variety of different culture cuisine.
Le palmier will be a restaurant with a food products and service company aimed at offering high-quality, moderately priced,
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