Kfc Ppt
MODULE TITLE: STRATEGIC MANAGEMENT
GROUP MEMBER: NICKY
ISIS
RAHAT
ALI
INTRODUCTION
BACKGROUND
§ KFC is the world’s No.1 Chicken QSR.
§ Leading in UK, Australia, South Africa, CHINA, USA,
Malaysia and many more.
§ Introduced many offerings for its growing customer base in India while staying rooted in the taste legacy of Colonel
Harland Sander’s secret recipe.
§ Products are made on the motto of“Crispy outside, juicy inside. § KFC is based in Louisville, Kentucky, and is the world’s most popular chicken restaurant.
BACKGROUND
§ Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers.
§ In 1952 Sanders started franchising his chicken business
& named it as KENTUCKY FRIED CHICKEN.
§ KFC is the world’s largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world.
§ KFC operates more than 5,200 restaurants in the U.S. and more than 15,000 units around the world.
§ 109 countries and territories around the world.
FUN FACT
• Each day, 1 in 4 Americans visits a fast food restaurant.
• Nearly 8 million people visit KFC everyday.
• Before Chinese children can speak they can recognize
KFC.
• About 14 million chickens are consumed everyday worldwide. • Every day, more than 12million customers are served at
KFC restaurants.
TIMELINE
1930
KFC
started by
Harland
Sanders
1952
The first franchise was opened in South Salt
Lake, Utah
1997
Yum! Brand the parent to
KFC was started in
October 7,
1997
2007
KFC’s
revenue was
$520.3million
VISION, MISSION AND VALUES
VISION AND MISSION
§ “To sell food in a fast, friendly environment that appeals to pride conscious, health minded consumers”!
§ “As a restaurant company, is to put a YUM on people 's faces around the world, satisfying customers every time they eat our food and doing it better than any other restaurant company”
§ “To be the leading integrated food services group”
§
!
“aim to make a
GROUP MEMBER: NICKY
ISIS
RAHAT
ALI
INTRODUCTION
BACKGROUND
§ KFC is the world’s No.1 Chicken QSR.
§ Leading in UK, Australia, South Africa, CHINA, USA,
Malaysia and many more.
§ Introduced many offerings for its growing customer base in India while staying rooted in the taste legacy of Colonel
Harland Sander’s secret recipe.
§ Products are made on the motto of“Crispy outside, juicy inside. § KFC is based in Louisville, Kentucky, and is the world’s most popular chicken restaurant.
BACKGROUND
§ Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers.
§ In 1952 Sanders started franchising his chicken business
& named it as KENTUCKY FRIED CHICKEN.
§ KFC is the world’s largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world.
§ KFC operates more than 5,200 restaurants in the U.S. and more than 15,000 units around the world.
§ 109 countries and territories around the world.
FUN FACT
• Each day, 1 in 4 Americans visits a fast food restaurant.
• Nearly 8 million people visit KFC everyday.
• Before Chinese children can speak they can recognize
KFC.
• About 14 million chickens are consumed everyday worldwide. • Every day, more than 12million customers are served at
KFC restaurants.
TIMELINE
1930
KFC
started by
Harland
Sanders
1952
The first franchise was opened in South Salt
Lake, Utah
1997
Yum! Brand the parent to
KFC was started in
October 7,
1997
2007
KFC’s
revenue was
$520.3million
VISION, MISSION AND VALUES
VISION AND MISSION
§ “To sell food in a fast, friendly environment that appeals to pride conscious, health minded consumers”!
§ “As a restaurant company, is to put a YUM on people 's faces around the world, satisfying customers every time they eat our food and doing it better than any other restaurant company”
§ “To be the leading integrated food services group”
§
!
“aim to make a
References: § KFC(2014). About Us. Available from: http://www.kfc.com/about/ § Ovidijus Jurevicius (2013). Stategtic Management Insight: Mission Statement of KFC http://www.strategicmanagementinsight.com/missionstatements/kfc-mission-statement.html § DelicaDello(2010)