Ariston
DCSN 210 Case 1
Merloni Elettrodomestici SpA:
The Transit Point Experiment
By:
Khalil, Samer
Mouallem, Mohammad
Sawaya, Rony
Table of Contents
Introduction and History ………………………………………………………………………………………………… 3
Merloni Elettrodomestici ……………………………………………………………………………………………….. 3
Vision and Objective ………………………………………………………………………………………………………. 5
Transit Point Trial …………………………………………………………………………………………………………… 6
Analysis …………………………………………………………………………………………………………………………..
Recommendations ………………………………………………………………………………………………………….
Introdution and History
Merloni Elettrodomestici was founded in 1930 by Aristide Merloni which initially produced weighing products. In the 1950s the company expanded its product line which included for example electric water heaters and gas stoves. In the period between the 1960s and 1970s the company created the Ariston brand and expanded its product line even further to include kitchen and bath appliances to become a major brand in Italy and Europe. In the 1970s, as a result of its expansion and the diversity of products it produced and the markets it served, the company decided to become the Merloni Group. The Merloni Group consisted of three separate domestic manufacturing divisions which were Merloni Elettrodomestici (manufactured domestic appliances), Merloni Ignienico Sanitari (manufactured bath and heating products), Merloni Casa ( designed and manufactured built-in kitchen and bath furniture). In addition, Merloni Progetti was an engineering company that was responsible for overseeing the construction of plants in different countries to produce Merloni products.
The company had a vision to be socially responsible towards the environment and limited the size of plants to manufacture a single product line. Even though Merloni focused on decentralized operations, it had a reputation for innovation and quality.
Merloni Elettrodomestici
The focus of the case is on Merloni Elettrodomestici. This division of the Merloni
Merloni Elettrodomestici SpA:
The Transit Point Experiment
By:
Khalil, Samer
Mouallem, Mohammad
Sawaya, Rony
Table of Contents
Introduction and History ………………………………………………………………………………………………… 3
Merloni Elettrodomestici ……………………………………………………………………………………………….. 3
Vision and Objective ………………………………………………………………………………………………………. 5
Transit Point Trial …………………………………………………………………………………………………………… 6
Analysis …………………………………………………………………………………………………………………………..
Recommendations ………………………………………………………………………………………………………….
Introdution and History
Merloni Elettrodomestici was founded in 1930 by Aristide Merloni which initially produced weighing products. In the 1950s the company expanded its product line which included for example electric water heaters and gas stoves. In the period between the 1960s and 1970s the company created the Ariston brand and expanded its product line even further to include kitchen and bath appliances to become a major brand in Italy and Europe. In the 1970s, as a result of its expansion and the diversity of products it produced and the markets it served, the company decided to become the Merloni Group. The Merloni Group consisted of three separate domestic manufacturing divisions which were Merloni Elettrodomestici (manufactured domestic appliances), Merloni Ignienico Sanitari (manufactured bath and heating products), Merloni Casa ( designed and manufactured built-in kitchen and bath furniture). In addition, Merloni Progetti was an engineering company that was responsible for overseeing the construction of plants in different countries to produce Merloni products.
The company had a vision to be socially responsible towards the environment and limited the size of plants to manufacture a single product line. Even though Merloni focused on decentralized operations, it had a reputation for innovation and quality.
Merloni Elettrodomestici
The focus of the case is on Merloni Elettrodomestici. This division of the Merloni