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Apple vs Android

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Apple vs Android
Kaylah Norris
ENC1101 – MW/12:30PM
February 18, 2014
Ebbinghouse
Compare/Contrast Paper
Apple or Android: “The Smartest Smartphone for Consumers”
In 2013, a survey conducted by Qualcomm confirmed that about 70% of people sleep with their cellular device right next to their bed. Consumers are convinced, persuaded, and influenced into investing in one of two very popular brands. Both Apple and Android products have revolutionized the world of technology. It is impossible to compress the ability and prominence of smartphones into a few minute paragraphs. Apple and Android’s modern day success may be compared and contrasted as to their technology, creativity, and costs.
Steve Jobs, one of the pioneers and innovators of the Apple dynasty, once said, “I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.” The late innovator changed the views of technology forever. Apple became one of the first brands to create and maintain their own software within their cell phones. Apple phones, referred to as iPhones, carry software built to last and produce great quality results. Android devices, some Samsung and others HTC, are not known to provide the strongest software and phones, but they get the job done. In terms of longevity, Apple wins the battle by a long shot by hosting phones that have life spans that range from one to five years with a minimal amount of issues, while Androids have been known for more problems in a shorter period of time. In terms of creativity a consumer might just choose the latter, as Androids are noted for being quite nifty with their designs.
Androids are popular for the designs and creative freedom they grant consumers. The ability to organize your home screen to fit your own personal needs invites a number of consumers to invest in Android smartphones. Apple’s “one software fits all” mentality is convenient for the average businessman or entrepreneur. On the other



Bibliography: Qualcomm. "Mobile Device / Cell Phone Statistics." Statistic Brain RSS. N.p., 18 June 2013. Web. 12 Feb. 2014.

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