Apple Marketing Plan measuring success
Apple Watch Marketing Plan
Marketing Plan
In early 2015, Apple will be releasing a new phenomenon to its already popular market. The well anticipated device is the Apple Watch, a personal watch that can be worn by everyone. This paper is an overview of the marketing plan for the new Apple Watch. It will describe the criteria for the geographic, demographic, psychographic, and behavioral factors. It also will discuss the target market and the industry competition.
Overview
Apple considers it’s new, innovative, and unique watch as “the most personal device yet” (Apple Inc, 2014). The Apple Watch is representative of a new chapter in digital communication, incorporating powerful technologies into a small device that people can wear on their wrist, and connecting them with the entire world without the use of a computer or a smart phone.
Description of the Apple Watch
The Apple Watch is a multifunctional input device that lets the user zoom, scroll, and selects applications. It makes it easily accessible for the user to locate their favorite applications, incorporating a customs font that is easy to read at their arm 's length, and provides an even more sensitive and functional touch screen.
Furthermore, Apple Watch is also an intelligent health and fitness companion. It measures the quality and frequency of any physical activity the user might do. The Activity application shows workout progress at a glance and offers motivation to sit less, move more, and get some exercise. There is also a separate Workout application for dedicated cardiovascular sessions (Apple Inc, 2014).
Apple states that "there is an Apple Watch for everyone, and the design of this watch reflects a wide range of stylistic preferences." They are currently offering three versions of the Apple Watch; the original Apple Watch, the Apple Watch Sport, and the Apple Watch Special Edition. All have sapphire crystal faces and multiple styles of bands to choose from; with the exception of
Marketing Plan
In early 2015, Apple will be releasing a new phenomenon to its already popular market. The well anticipated device is the Apple Watch, a personal watch that can be worn by everyone. This paper is an overview of the marketing plan for the new Apple Watch. It will describe the criteria for the geographic, demographic, psychographic, and behavioral factors. It also will discuss the target market and the industry competition.
Overview
Apple considers it’s new, innovative, and unique watch as “the most personal device yet” (Apple Inc, 2014). The Apple Watch is representative of a new chapter in digital communication, incorporating powerful technologies into a small device that people can wear on their wrist, and connecting them with the entire world without the use of a computer or a smart phone.
Description of the Apple Watch
The Apple Watch is a multifunctional input device that lets the user zoom, scroll, and selects applications. It makes it easily accessible for the user to locate their favorite applications, incorporating a customs font that is easy to read at their arm 's length, and provides an even more sensitive and functional touch screen.
Furthermore, Apple Watch is also an intelligent health and fitness companion. It measures the quality and frequency of any physical activity the user might do. The Activity application shows workout progress at a glance and offers motivation to sit less, move more, and get some exercise. There is also a separate Workout application for dedicated cardiovascular sessions (Apple Inc, 2014).
Apple states that "there is an Apple Watch for everyone, and the design of this watch reflects a wide range of stylistic preferences." They are currently offering three versions of the Apple Watch; the original Apple Watch, the Apple Watch Sport, and the Apple Watch Special Edition. All have sapphire crystal faces and multiple styles of bands to choose from; with the exception of
References: Apple Inc. (2014, November 16). Apple Watch Features. Retrieved from Apple.com: http://www.apple.com/watch/features/ Chron. (2014). Retrieved from http://smallbusiness.chron.com/list-ethical-legal-issues- advertising-11466.html Frost P Lyons K. (2014). “How to Measure Your Content Marketing Success.” Retrieved from http://smallbusiness.foxbusiness.com/marketing-sales/2014/01/23/how-to-measure-your-content-marketing-success/ Apple Inc. (2014, November 16). Apple Watch Features. Retrieved from Apple.com: http://www.apple.com/watch/features/ Statistic Brain Adams, A. (2014). “A Blog to Watch." Retrieved from Adams, A Watch. (2014). Retrieved from http://www.apple.com/watch/overview/ http://www.ablogtowatch.com/apple- Watch. (2014). Retrieved from http://www.apple.com/watch/overview/