A particularly well known product today that was once a blue ocean is the smart phone. At one time, the average consumer could be found carrying a cell phone, a personal digital assistant (PDA), and an MP3 player on them during the day. Cell phones were used for making and receiving calls; some had options for text messaging, but that was the extent of a mobile phone years ago. PDA’s were used to manage communication and schedules, most needing to connect directly to a PC for updates. MP3 players were devices setup to store music for playback at the request of the owner. Simply said, three devices to remain on the move in society. Apple was already one of the frontrunners in the MP3 player market with their iPod. They choose not to invent a PDA, claiming smart phones would eventually replace these devices in the future.…
On June 27, 2007 Apple released the first generation iPhone. Apple had revolutionized a number of their products prior to the iPhone. The iPod was the most popular electronic for personal entertainment for years. At the release of the original iPhone, Apple saw a similar effect on the cell phone industry. There was not another phone on the market that had a virtual keyboard, the ability to receive HTML e-mail and a full web browser. However, the honeymoon for Apple did not last long. The iPhone is no longer leading the industry. This paper will examine possible options of what Apple can do to again become the leader in the smart phone industry.…
Apple Inc. has developed an iPod device able to keep hundreds of music CD’s on it. It fits in small pockets, satisfying numerous customers’ needs for an easily portable device. The iPod has advantages like, it’s a small device, lightweight, cheaper than an iPhone with high-quality audio. It is an appealing choice for the enthusiastic customers that are looking for a high-fidelity sound and who are constantly looking for a high-quality music experience wherever they go. Also includes the Safe iPod Volume limit that lets the customer set the volume limit, depending on ear buds and headphones.…
According to the Nielson 2010 Media Industry Facts, “223 million people in the United States are cell phone users, with 16.7 million being web users and 18% being smartphone consumers respectively” (Tippin, 2010). Global cell phone users have increased with the highest being in the Asia-Pacific region over the past decade. Those companies dominating the market in cell and smartphone use are in orientation of greatest to least: Nokia, Samsung, LG, Motorola, and Sony Ericson (Tippin, 2010). The Sonic 1000, desires to reach the status of these cell and smartphone brands listed above. However, new research associated with these phone brands shows greatest competition with the Android phones, Blackberry’s, and iPhones. These phone types have been able to appeal to the markets of young business professionals, medical consumers, college, and high school students due to its various applications, social networking abilities, internet, and Wi-Fi capabilities. One other advantage suggests the connection of the iPhone, Blackberry, and Android phones with…
The industry of smartphones has been rapidly increasing since the development of the touch screen and smarter technology for the mobile phone business. When touch screens and advanced 3G/4G technology was introduced, people trended away from flip-phones and Motorola © Razors to iPhones, Samsung Galaxies, Windows HTCs, and other substitutes.…
Apple is one of the best known and widely used brands on the market. Any individual who goes for shopping does not necessarily end up buying products. There are several stages a consumer goes through before he finally picks up things available in the market. Buying an apple iPad can satisfy both psychological and functional need of a customer. For example the person can use it to relax with friends, and at same time conduct business on it, such as trading stocks. Functional needs pertain to the performance of a product and service while Psychological needs pertain to the personal gratification of consumer’s association with the product or service [Grewal & Levy, 2012]. A survey that was conducted on usage of ipad reveals that, there is 64% increase in usage of ipad than to computers. The more people play with the ipad, the more they like it, and the more they use it [2]. This clearly states that people are highly satisfied with the product and are willing to use it more than any other gadgets.…
This subject is for students seeking an understanding of the fundamentals of investment management and analysis.…
Over the last decade, electronic-based companies such as Samsung and Apple have collaborated with cellular-phone carriers, and have studied the average consumer to find endless ways to improve the cellular phone. As a result, the smart phone was born. With their ability to provide users with instant access to communication, entertainment, Internet access, calendar, news, social media, and much more, the smart phone revolutionized and shifted the path of modern technology. In 2006, Apple began this revolution with their release of the iPhone. Being the first proper smart phone, many other companies attempted to mimic the unbeatable features and technology that Apple had included with the iPhone. Though many had failed in doing so, Google managed to keep up with the iPhone with their Android software. Soon enough, Google’s Android software became the dominant smart phone based software for smart phones not manufactured by Apple. Because of this, Android phones had become just as popular as iPhones. This paper will explore the similarities and differences between both Apple’s iPhone and Google’s Android.…
Eugene J. Chesney, Concept of Mens Rea in the Criminal Law, 29 Am. Inst. Crim. L. & Criminology 627 (1938-1939)…
This report will undertake an analysis of one of the most famous household gadgets, the iPhone. Through use of economic theory and analysis we will assess the mobile phone market and make predictions as to future prospects of the product. IPhone was first introduced by Apple’s CEO, Steve Jobs in 2007. The first generation iPhone took the world by storm in 2007 as it was the first smartphone in the world. With its sleek glass multi-touch touch screen display, boasting internet services, music player and multifunctional applications available for the phone itself. It is said that Apple has sold more than one million iPhones just 74 days after its released date on June 29 20071. The first iPhone was sold at the price of $600 in America. IPhone is definitely a differentiated product as it runs a unique system invented by Apple which is known as the iPhone Operating System (iOS) and also allows users of iTunes to sync all of their music albums and pictures into the phone .This is the main features that clearly distinguished iPhone from the other smartphones.…
Apple Inc. has long been a leader in the consumer electronics industry. Apple’s success has lead to fierce rivalries from competitors wanting a piece of the growing industry. Two of Apple’s most notable rivalries are with Samsung and Google. It is worth noting that for the majority of Apple’s existence, Microsoft had been seen as their biggest competitor. Although Microsoft is still a competitor, Samsung and Google’s successful entry into mobile consumer electronics has left Microsoft lagging behind in (consumer) market share.…
Popular Culture is intimately connected with education, mass communication, production and a society's ability to access knowledge. There are lots of popular cultures but the most in trend and the most with the high need is cell phone which has to be smart phone. It has been now 40 years since the first cell phone was used. In 1973 Martin Cooper of Motorola used a first wireless cell phone to make a call walking down street of New York City to his rival Joel Engel head of Bell Labs. Motorola Dynatac was only able to make a phone call and its battery would last 20 minutes and needed 10 hours to charge. Personally I think people would have benefited from Dynatac while making a call because it would have also helped us to do some works out after all it weighed 2.5 pounds. Now if we compare the weight of an iPhone 5, 3.95 ounces to that of Dynatac we can see enormous accomplishment made by the cell phone. Not just its size as the cell phone grew smaller and thinner more function were included and so we now have smart phones. The iPhone is a multimedia enabled smart phone designed, manufactured and marketed by Apple Inc. The first of its kind was introduced in early 2007 and since then it has gained great popularity among its users. Apple Inc. describes iPhone as combination of three features Mobile phone, I-pod and a wireless communication device. The smartphone has a variety of complex and advanced functionalities and its use has always left the users delighted.…
Celkon has entered into handset market in 2010 and within 3 years it has become the third largest handset manufacturer in India. In this period, it has focused mainly on youth and rural market and has become a leader in the same. Now it wants to expand its presence within India and then on international level. This plan incorporates innovative strategies that will utilize opportunities and address weaknesses as outlined in the Situation Analysis.…
One of the most important technological contributions to society has made is the fixed refinement of the cell phone. Serious transformation has occurred in the cell phone’s life, coming from a bulky boxes installed into cars and heavy briefcases, to the current cell phones. Modern cell phones are slimmer and are built more compact year by year. Designers are forced by consumer demand to evolve cell phones for multipurpose functions to keep a competitive edge. Therefore, most cell phones today include an MP3 player and even sometimes a mini computer processor. The demand pushes companies to the limits of their innovative capacity, thus producing technology other than the telecommunications, such as Internet communication.…
Smartphones, does it make us more smart? A smartphone is a very advanced technology. It is also used every single day in our lives. They help and give us the information that we need such as any business-related matters, a 'toy' for a kid or a device that will give us entertainment. This may sound that it is a very good thing, but it is unfortunately not. Therefore, I will precisely explain the reasons why I am against Smartphones.…