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Apple Computer Strategic Analysis

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Apple Computer Strategic Analysis
Apple Computer
Strategic Analysis

Nicholas Acosta and Tiffany Zempel
BUSI4763-01 Strategic Management
Dr. Scott Ray
April 20, 2010

Table of Contents
CURRENT PERFORMANCE …………………………………..…………………………… 4
KEY ISSUE IDENTIFICATION……………….…………………………………………….. 6
ANALYSIS OF MISSION AND OBJECTIVES…………………………………………….. 7
CORPORATE LEVEL STRATEGIES………...………………………………………..….... 8
BUSINESS LEVEL STRATEGIES…………….………………………………………..….. 11
POLICIES………………………………………..………………………………………..…... 13
BOARD OF DIRECTORS………………………………………………………………..…... 15
TOP MANAGEMENT…………………………..………………………………………..…... 16
SOCIETAL ENVIRONMENTAL ANALYSIS..………………………………………..….. 17 POLOTICAL/LEGAL...……………………………………………………………………………………… 17 ECONOMIC……..…………………………………………………………………………………………… 20 SOCIO-CULTURAL………………………………………………………………………………………… 21 TECHNOLOGICAL………………………………………………………………..………………………… 21

INDUSTRY ANALYIS/TRENDS……...…………………………………………………… . 22 BARRIERS TO ENTRY……….……………………………………………………….……………………… 23 SUPPLIER POWER.………..………………………………………………………….……………………… 25 BUYER POWER…………….……………………………………………………….……………………….. 26 SUBSTITUTES…………………………………………………………………….…………………………. 27 RIVALVRY/COMPETITORS…………………………………………………….…………………………. 28 OVERALL………………………………………………………………………….…………………………. 29

STRUCTURE………………………………….....………………………………………..…... 30
CULTURE………………………………………..………………………………………..….. 31
MARKETING ANALYSIS……………………...………………………………………..….. 32 MARKETING ENVIRONMENT……………………………………………………………………………… 33 MARKETING OBJECTIVES……………………………………………….………………………………… 34 MARKETING STRATEGY……………………………………………………………..…………………….. 35 PROMOTION STRATEGIES.…….……………………………………………….…….……………………. 36 PRODUCT STRATEGIES…..…………………………………………………….……….…………………. 36 PRICING STRATEGIES…….…………………………………………………….………..…………………. 37 PLACE……………………….…………………………………………………….………..…………………. 38

FINANCIAL


References: "Apple Computer - Company Profile of Apple Computer - Getting a Job at Apple." Welcome to Tech Careers. N.p., n.d. Web. 31 Mar. 2010. . "apple - download free online." Scribd. N.p., n.d. Web. 3 Apr. 2010.
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