Apple Strategy
{draw:g} {draw:g} {draw:g} Internal Analysis _Mission Statement : Apple is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings._ Resources Apple and innovation has almost been synonymous. Apple’s has been through many ups and few downs in its life and this trend brings out clearly its internal competencies. It has turned around successfully whenever it has exploited its unique internal resources which provide for its core competency. Whenever it has not been able to utilize its resources it has been through tough times. Following are the important internal resources of Apple: Unique Tangible Resources of Apple Leader One of the most important resources of Apple is its leader, Steve Jobs. So much so that he is able to pull the whole company on his own and in his absence company was struggling for its survival. The whole company is centralized around him and all the team heads report to him directly. His importance can be gauged from the recent remarks of Bill Gates: More than saving Apple, Steve Jobs has shown the company what it is really good at and how to harness its own resources to develop a core competency. Human Resources Along with leader, the workforce comprising of skilled engineers and designers provide the required innovative capabilities that the company has harnessed to develop it core competency, which is innovation with aesthetic sense. Apple hardly discloses its human resources strength. The Organizational chart as on Sep, 2009 was as shown below: {draw:frame} Apple Stores In 2001, Apple opened its first two retail stores in Virginia and California. They were aimed to display their entire line of computer products, software and peripherals. Moreover Apple’s declining share of the computer