Apple
1-Explain Apple`s business and IT strategy .What , in Specific , aspect in the strategy you believe boosted apple? illustrate .
Apple starts as a computer manufacture , they have a mission to make the computer easy to use by people , in their early commencement they became a leader in computer market .
However , this success collapse due to high cost compared with the competitors who have cheap computers that which led Apple`s to many loss in many periods .
After that Apple come again with new way in using technology and strategies that make it the leader in the market and dominate also the mobile market .
Apple strength their starts with changing the way it works ,they introduce iMac computer that have feature capture all what customer need that support plug-and-play peripherals , like printers in design of windows based machine in the first time .
Also they make changing in the marketing the name of the company by make it culturally workforce company that contain many different people , that increase the capability for its success especially in china and india .
Apple make their Image as accompany support the environment by using recycle materials in their industry and efficient energy , this promote the image in the global market and attract many customers to its product .
Apple attract what customers like and change the market by using a Digital Hub Strategy , they found that the preferences of customers were in digital lifestyle , so they serve that preferences soon in their product and bring the computer market into the hands of consumers.
All that success still not boosted the Apple before they launch their IPod , it was the really worth device that differentiate Apple form the other competitors .
IPod is a digital music player , they exploit the technology to make it better than the normal MP3 portable players , IPod storage capacity was up to 1000 songs , with preferred innovative design and suitable price .
After that the strategy of
Apple starts as a computer manufacture , they have a mission to make the computer easy to use by people , in their early commencement they became a leader in computer market .
However , this success collapse due to high cost compared with the competitors who have cheap computers that which led Apple`s to many loss in many periods .
After that Apple come again with new way in using technology and strategies that make it the leader in the market and dominate also the mobile market .
Apple strength their starts with changing the way it works ,they introduce iMac computer that have feature capture all what customer need that support plug-and-play peripherals , like printers in design of windows based machine in the first time .
Also they make changing in the marketing the name of the company by make it culturally workforce company that contain many different people , that increase the capability for its success especially in china and india .
Apple make their Image as accompany support the environment by using recycle materials in their industry and efficient energy , this promote the image in the global market and attract many customers to its product .
Apple attract what customers like and change the market by using a Digital Hub Strategy , they found that the preferences of customers were in digital lifestyle , so they serve that preferences soon in their product and bring the computer market into the hands of consumers.
All that success still not boosted the Apple before they launch their IPod , it was the really worth device that differentiate Apple form the other competitors .
IPod is a digital music player , they exploit the technology to make it better than the normal MP3 portable players , IPod storage capacity was up to 1000 songs , with preferred innovative design and suitable price .
After that the strategy of
References: : -Apple case study : Apple INC IN 2010 “ Harvard business school “ “ David B .YOFIE “ ” RENEE KIM” - Management Information systems , twelve Edition .”managing the digital firms” ‘ KENNETH C . Laudon-Jane P.Laudon