Mkt 421 Marketing Plan Paper Iphone 6
Marketing Plan Phase I: Apple iPhone 6
Name
MKT/421
December 1, 2014
Teacher
Overview of the Organization Apple Inc. is one of the most well-known companies in the world. In 1976, Apple Inc. was created when Steve Jobs and Steve Wozniak created and released the Apple I. It was a slow process for the company and the two were not taken seriously at first. It wasn’t until 1977 when Apple released the Apple II at a local computer trade show. Over the years, Apple Inc. grew in to one of the largest home based computer company. However, during the nineties the company suffered a downfall in their sales when the competition began to increase. Apple was well known for having the best personal computers …show more content…
By producing short questionnaires, business can analyze small groups and receive information on their products. Using the right survey will determine the success of the questionnaires. Our company will focus on small questionnaires spread throughout social media to help gather information on current and future products. With the release of the new Apple iPhone 6, it is important to determine which customers are benefiting from the product and which customers we can attract in the future.
Field trials are another method of market research we will use for the release of the iPhone 6. By placing the product in selected stores, we can test customers’ response under real-life conditions. The importance of field trials is to determine the right pricing, product modifications and even improve the packaging.
Observation is the third method of marketing research we will conduct. By placing cameras in stores we can videotape how customers are responding to our product. This will give us an accurate picture of customers’ usage habits and shopping habits and where to focus our marketing efforts. By observing customers in their everyday life, we can get a better idea of how the customers buy and use our
Name
MKT/421
December 1, 2014
Teacher
Overview of the Organization Apple Inc. is one of the most well-known companies in the world. In 1976, Apple Inc. was created when Steve Jobs and Steve Wozniak created and released the Apple I. It was a slow process for the company and the two were not taken seriously at first. It wasn’t until 1977 when Apple released the Apple II at a local computer trade show. Over the years, Apple Inc. grew in to one of the largest home based computer company. However, during the nineties the company suffered a downfall in their sales when the competition began to increase. Apple was well known for having the best personal computers …show more content…
By producing short questionnaires, business can analyze small groups and receive information on their products. Using the right survey will determine the success of the questionnaires. Our company will focus on small questionnaires spread throughout social media to help gather information on current and future products. With the release of the new Apple iPhone 6, it is important to determine which customers are benefiting from the product and which customers we can attract in the future.
Field trials are another method of market research we will use for the release of the iPhone 6. By placing the product in selected stores, we can test customers’ response under real-life conditions. The importance of field trials is to determine the right pricing, product modifications and even improve the packaging.
Observation is the third method of marketing research we will conduct. By placing cameras in stores we can videotape how customers are responding to our product. This will give us an accurate picture of customers’ usage habits and shopping habits and where to focus our marketing efforts. By observing customers in their everyday life, we can get a better idea of how the customers buy and use our