Preview

Analysis Of The Contemporary Resort

Good Essays
Open Document
Open Document
795 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Analysis Of The Contemporary Resort
Nestled within one of Florida’s most frequented tourist attractions, Orlando’s Walt Disney world, is the Contemporary Resort. One of Disney’s most popular and diverse hotels, the Contemporary is a prime-time location for both business and vacation overnight accommodations. The Contemporary boasts a tremendous tram system which provides easy travel to and from its pristine location alongside transportation to any and all Disney theme parks. Within their beautiful building, the Contemporary has numerous functions for business retreats, including a 115,000 square foot convention center, perfect for corporate occasions. Additional amenities include but are not limited to: custom meeting & event services, two unique swimming pools, and easy access …show more content…
As one of Disney’s most popular and famed resorts, the Contemporary provides an online sales kit that is both easily accessible and navigable. With few flaws, the Contemporary’s sales kit provides prospective event planners with an effective way of evaluating the venue’s capacity for events while simultaneously enticing viewers to research their facility more in depth. After a thorough analysis of the Contemporary’s sales kit, users not only become more enticed with the idea of planning an event at this location, but they also grow gradually more comfortable enough with the kit’s basic structure to easily identify needed information. In fact, the only real critique of the Contemporary’s sales kit is how abundantly noticeable it overuses its bland background color scheme; a scheme that eludes to its possible age and past development. This fact doesn’t detract from the effectiveness of the Contemporary’s sales kit, and overall Disney has succeeded in constructing a brochure that will certainly draw prospective event managers to their …show more content…
Boasting of their 650 luxury guest suites, numerous meeting spaces, and special occasion ballrooms, Disney’s sales kit waste little to no space on its first page. Each provided fact is concise, ordered properly, not overly worded, and feels pertinent to event management. Alongside each description of their numerous facilities, the Contemporary provides the room’s square footage along with its maximum guest capacity. The multiple ballrooms, a huge drawing factor of the Contemporary as a special occasion center, are named based off their décor theme which eludes to the resorts diverse propensity for numerous types of events. In an attempt to further encourage event managers to reach out, the Contemporary sales kit’s first page also provides information regarding the hotels meeting planner services. The implementation of this key point, because it asserts the resort’s readiness to help with future event planning, provides viewers with a tremendous sense of relief. Not forgetting a crucial element of any special occasion, food services, the main page describes the numerous types of dining accommodations. Being a Disney resort sales kit, the landing page then ends by describing one of the Contemporary’s most alluring aspects: its walking distance from Magic

You May Also Find These Documents Helpful

  • Powerful Essays

    Through well thought strategic planning and financial planning, the Walt Disney Company continues to influence the people of the world with entertainment and communication. The success of Disney Land Park in Anaheim, California and Disney World in Orlando, Florida guided the Walt Disney Company with the vision to become the company it is today. Financial forecasting and financial analysis of previous initiatives along with marketing helped the Walt Disney Company to expand and introduce new initiatives. Successfully managing the company’s capital budgets, working capital and corporate risk have been crucial to the financial health of the Walt Disney Company we recognize…

    • 1754 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Although this document will focus on the Parks and Resorts segment of the Walt Disney…

    • 3344 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    In order for Disneyland Paris to keep running successfully, it has to look at the main factors that can affect its business. The main factors should be analysed by the developing company to be more aware of how to manage their target market. Disneyland Paris has many target markets which the main one is “Disney family” so they need to think through what kind of products that they have to offer to this type of customers and how they’re going to market it. This type of customers “Disney family” is a really important because it’s such a large target market and so therefore the market team needs to be more aware of how they’re going to take advantage of this large market.…

    • 718 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    What better fact than the writer’s experience as an owner of a vacation timeshare in Disney Vacation Club (DVC) and previous annual pass holder for Walt Disney World theme parks. When one becomes a DVC member, one buys a real state interest in a DVCResort. In addition, one gets a whole world of vacation value. Because not only one can enjoy the comforts and benefits of all DVC Resorts, one can also vacation at other destinations around the world, including an African safari or the beaches in Mexico.…

    • 421 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The hotel also caters to corporate events and any kind of occasions with its spacious conference rooms featuring a magnificent view of the ocean. The conference room is equipped with the latest in audio and video technology.…

    • 620 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Does it make good business sense to integrate across the different lines of business represented by Lifestyle Resorts and Home-Away Hotels? What exactly would you integrate (beyond financial information) and why?…

    • 1448 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    The organisation provides comfortable bedrooms, conference rooms, wedding venues, high quality food and drink and a pleasurable stay that satisfy customers. The following focus points allow this to be achieved.…

    • 1627 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Walt Disney Research Paper

    • 3334 Words
    • 14 Pages

    Clients pay to attend seminars at the Disney Institute where they will learn Disney's approach to management and customer service. The main ideas of the programs are that: everyone is creative, creativity has usefulness, creativity applies to business issues, and crucial to creativity and innovation is a set of critical beliefs and behaviors, especially leadership behaviors. (Allerton, 1998, pp. 25) As discussed before, the program does this by immerging attendees in the Disney experience. This is first done by allowing them to experience the parks attractions and amenities. A tour of the backstage area follows. This includes a tour to the resort's Casting Center. Here the attendees get to experience Disney's behind the scene operations first hand. For example, attendees can even view the video all potential Disney employees are required to watch. Throughout this time other activities take place. There are activities related to customer service and team building. There is one constant throughout the time spent there, a good Disney experience.…

    • 3334 Words
    • 14 Pages
    Better Essays
  • Powerful Essays

    “I’m going to Disney World!” Those famous words have been said by famous athletes and celebrities everywhere, used as a statement to express that they have accomplished something so great, that they can reward themselves by going to the most wonderful place on earth. That magical place happens to be located in Orlando, a beautiful city which offers more than just the dream vacation. This is a city which has many positives waiting to be highlighted, as well as plenty of opportunities waiting to be improved upon.…

    • 3045 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    This chapter provided detailed information on customer service, guestology, demographics, psychographics and common purpose. Walt Disney understood that customers were the final judges of his success and always strived to find out how they thought. He would wander around the park and try to analyze the guests and collect their responses. This shows that he was beyond committed to his company. Walt Disney went above and beyond to interact with, and study his guests, to best provide for them. In the last chapter, we learned a bit about guestology, but this chapter broke it down a little bit more. Guestology is market and customer research that Disney uses to learn about, and best provide for, their guests. This can be applied to our lives by choosing to go above and beyond to make guests and partners feel comfortable and…

    • 351 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In 1964 Walt Disney built four rides for the World’s Fair in New York. He discovered people loved his ideas in the Eastern U.S. just as much as the Western U.S. citizens did. ( “ History of Disney World”. ) One of the best theme parks in the world came from the visions of a man named Walt Disney. He wanted to create a safe, family friendly theme park that all ages could enjoy, and he did just that. People wonder how Walt Disney thought of disney world, how it became so popular, how he had such an influence on the mass media, and whether they should hate it or love it.…

    • 808 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Ritz Case

    • 2291 Words
    • 10 Pages

    Strategic PartnersConvention and Visitor’s Bureau Theme Parks Golf Associations City Council Central Florida Hotel and Lodging Association Rosen School of HospitalityCommunity Children’s Miracle Network Sister Hotels…

    • 2291 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Resorthoppa Case Study

    • 1018 Words
    • 5 Pages

    Resorthoppa is one of the leading service providers of airport transfer services. It has its branches in 94 countries and 473 gateways and it will keep increasing. It offers reasonably priced shuttle transfers, mini-bus services and private taxi transfers. If you're searching for a bus for a huge group or taxi transportation for one, Resorthoppa will provide you the required services. Travelling can be an overwhelming job. Arriving to the airport extremely before time and going throughout all the obligatory dealings, spending hours merely waiting for the next flight to take off and then in conclusion wasting a big sum of money on a taxi. And that's all before your trip is still about to begin. There's a reason travelers feel jet-lag.…

    • 1018 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Managing the Magic

    • 389 Words
    • 2 Pages

    1. Disney Difference is “high-quality creative content, backed up by a clear strategy for maximizing that content`s value across platforms and markets”. In other words, it is the undisputed heavyweight champion of all vacation destinations in general, and theme parks in particular. That reason is that they do it all right, and no one else comes close. For sure, Disney Difference will affect the company’s corporate, competitive and functional strategies in a positive way.…

    • 389 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Banyan Tree Branding the Intangible Abstract Banyan Tree Hotels and Resorts had become a leading player in the luxury resorts and spa market in Asia. As part of its growth strategy, Banyan Tree had launched new brands and brand extensions that included resorts, spas, retail outlets, and even museum shops. Now, the company had to contemplate how to manage its brand portfolio and expand its business while preserving the distinctive identity and strong brand image of Banyan Tree, its flagship brand.…

    • 2545 Words
    • 11 Pages
    Powerful Essays