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Analysis Of Thank You For Arguing

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Analysis Of Thank You For Arguing
Jay Heinrichs, an author, editor, speaker and a persuasion content strategist is the author of popular book Thank You For Arguing, What Aristotle, Lincoln and Homer Can Teach Us About The Art Of Persuasion, which has been published in 12 different languages and three editions. Heinrichs is known for being an expert in persuasion and using tools rhetorically with many others to get to know a way into manipulating others. Thank You for Arguing is known for teaching persuasion, in other words it demonstrates a way of manipulating others by using different tools to answer in an argument. In the book he set his life as an example of everyday persuasion, but a great strategy to teach persuasion to his audience was showing how to react to real life …show more content…
This chapter is the most important because the introduction of Aristotle’s top three tools in an argument, logos, ethos and pathos is introduced. He calls them “ The most powerful tools of persuasion: Argument by character, argument by logic, and argument by emotion” (38) also known as logos, ethos and pathos for short. By using emotion, logic and character it makes it easier to manipulate someone in an argument. For example, in Heinrich words “ Logos, ethos, and pathos appeal to the brain, gut, and heart of your audience” (40) which means that these tools are part of argument for persuasion to others. Heinrich explains how to use these tools by explaining in detail by definition and divides them individually in sections to go further in depth in the chapter. This chapter is useful by allowing the readers to fulfill themselves in further knowledge by using argument tools to spice up an argument and win it over.
Jay Heinrichs Book, Thank You for Arguing should be continued in the dual credit program. This book made me feel that in order to win over an argument I must take over my opponents side to get my way. He did well in going in depth with what he tried to demonstrate to show persuasion. His examples were well explained and were full on in detail, what helped the most was him portraying his life in the book in order to show his audience what real life arguments

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