Analysis Of Donna Alexander's 'Tipping Point'
Presidential Elections, marriage issues, problems in the workplace. What do these things have in common? They all carry the same trait in that they induce stress for many people. In 2016, Donna Alexander was able to use people’s stress as an outlet for her anger room. In her first year of operations, Alexander made $170,000 in profits and received over 2,500 inquiries from potential investors. How did Alexander turn a seemingly defunct industry into a trending, booming, electric business? An explanation for this can be found by using The Tipping Point, a nonfiction book written by Malcolm Gladwell. The Tipping Point uses Gladwell’s self-dubbed Laws of Epidemics such as the Power of Context, the Law of Few, and the Stickiness Factor to help
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Rather than jumping to conclusions, you must first understand the context surrounding the situation. The Power of Context says that human beings are a lot more sensitive to their environment than they may seem." A prominent example of the Power of Context in action would be the holidays. Typically, retailers see their sales skyrocket during this time period as people are scrambling to buy gifts for their loved ones. Though not as widespread, the Power of Context can also be seen through Destruction Therapy. For example, Alexander states that during the recent election/inauguration of controversial 45th president Donald Trump, the sales of her service reached a high (Martin). Moreover, a recent survey conducted by the APA shows that more than 50% of Americans felt stress during the recent election (APA). Clearly, the fact that her sales increased greatly during this time period is an indicator of the context at play. Another key contextual clue is the amount of Americans stressed. Americans are typically more stressed than other countries with around 65% indicating some type of stress level (Belli). This directly coincides with the higher density of Anger Rooms within the US, and thus the greater revenues they experience. From the presidential election to Americans high stress level, it is evident that the Power of Context drives the commencement of this
Rather than jumping to conclusions, you must first understand the context surrounding the situation. The Power of Context says that human beings are a lot more sensitive to their environment than they may seem." A prominent example of the Power of Context in action would be the holidays. Typically, retailers see their sales skyrocket during this time period as people are scrambling to buy gifts for their loved ones. Though not as widespread, the Power of Context can also be seen through Destruction Therapy. For example, Alexander states that during the recent election/inauguration of controversial 45th president Donald Trump, the sales of her service reached a high (Martin). Moreover, a recent survey conducted by the APA shows that more than 50% of Americans felt stress during the recent election (APA). Clearly, the fact that her sales increased greatly during this time period is an indicator of the context at play. Another key contextual clue is the amount of Americans stressed. Americans are typically more stressed than other countries with around 65% indicating some type of stress level (Belli). This directly coincides with the higher density of Anger Rooms within the US, and thus the greater revenues they experience. From the presidential election to Americans high stress level, it is evident that the Power of Context drives the commencement of this