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An Apple a Day

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An Apple a Day
Marisa Elliot
03/01/2013
An Apple a Day

What came first, the chicken or Apple? As I sit in the Hayden Library right now I spot countless students furiously typing away on Mac computers and relentlessly texting their thumbs off on iPhone’s, both products of Apple Inc. Apple is one of the most well-known companies when it comes to the making of cutting-edge technology. Apple Computer Inc. first came to be a company in 1976 when Steve Jobs and Steve Wozniak released the Apple I in Cupertino, California. Until the nineties, the company produced some of the best personal computers that could be found on the market, including the Apple brand, Macintosh and Power Mac computers. However, they saw a turn in sales as the technology brand competition began to increase. Fortunately, 2001 came as a banner year for the company when they introduced the first Apple iPod (Cusumano). From then on, the company continued to stay on top of its game and improved upon their technology. They produced such products as the Macbook, iPhone’s, iPod touches and Apple TV. Now, Apple is a reputable brand known all over the globe. Apple is known for their innovative technology that is typically the first of its kind on the market and is something that most people want to own because of how beneficial their advancements are to daily living. I, myself, am also a pleased owner of multiple Apple products.
Apple 's success can be attributed to a few factors including a lineup of products that is extensive yet connected, a scrupulously controlled retail experience, and a very particular brand of leadership at the top. While some critics argue that Apple is not the top company in technology, evidence proves otherwise. Apple is one of the most advantageous businesses because their products are simple, they are always a step ahead of competitors, and their customer service is exemplary.
Behind every company is a standard guideline of simple criteria to be met in order to achieve success. Aside



Cited: Allen, Gary. "Apple Stores at 10: What Went Right." Macworld 28.7 (2011): 14-15. Web. American Customer Service Index. Press Release May 2012. - American Customer Satisfaction Index. N.p., n.d. Web. 06 Mar. 2013. Cusumano, Michael. "The Legacy of Steve Jobs." Technology Strategy and Management Dec. 2011: 26-28. Web. Dempsey, P. "News Analysis: Life after Steve Jobs: However Will Apple Manage without Him?" Engineering & Technology (17509637) 6.9 (n.d.): 20-21. Web. Hachman, Mark. " 'Nightline ' Given Exclusive Access to Apple 's Foxconn Factories." PC Magazine Feb. 2012: 1. Web. Paczkowski, AllThingsD, John. "Apple Stores Raking in Revenue." CNET News. CBS Interactive, 05 Aug. 2010. Web. 06 Mar. 2013.

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