Amm 3rd Assignment Group 6 Wakemee Health Drink 
Agency and Media Management Assignment : Preparation of Strategic pitch for WakeMee Health Drinks
Submitted by:
Parag Parmar - 13202027
Joydeep Mitra - 13202141
Arijit Ghosh - 13202073
Deepankar Pradhan - 13202200
Yimyariba Jamir - 13202246
Objective: To make a strategic pitch for Wakemee (Health Drinks) on behalf of our Advertising Agency DP Associates.
Our Credentials:
Total worth of Projects Handled – Rs. 15,000cr.
Handled Strategic Projects Like:
PM Modi’s Lok Sabha Campaign
Hero’s Re-launch in the market after splitting with Honda
Wild Stone Brand launch and subsequent campaigns.
Silver Pearls brand launch and subsequent campaigns.
Many smaller campaign at regional level for Pepsi, Britannia etc.
Sensitive Campaigns Handled in the past like : “ Beti bachao, Beti Padhao, Aamir Khan’s Incredible India, Anti- tobacco campaign for India Cancer Society, etc.
We have the best in class creative team to handle any idea across various spectrums. Awarded with the best AD agency by SuperBrand 3 years in a row.
Brand Reflection for Wakemee:
Appeals to the youth & the “ growing Older” generation, who have moved on into their lives of a workholic.
Health Drink for working Adults to revitalize and rejuvinate their youth in a body thats growing old.
"Health up your life" being the motto of the company sends out a strong signal to start your day healthy.
Newest Health Drink taste of Apple Flavour as “ An Apple a day keeps the Doctor Away.”
Benefits Given by the brand :
High on Health.
Increased vitamins.
Livens Up the day.
Taste gives a fresh and tingling start to wake up “the drinks with good effect.”
Revitalize the youth in you.
Can be had without milk, with water, less liquid pouches. ( USP)
Strategic plan ahead:
Create a new position for this brand in a market which is majorly untapped as there are health drinks mostly for children and some for women but none target the working adult like Wakemee will do with our campaign.
Show the people their new life:
Submitted by:
Parag Parmar - 13202027
Joydeep Mitra - 13202141
Arijit Ghosh - 13202073
Deepankar Pradhan - 13202200
Yimyariba Jamir - 13202246
Objective: To make a strategic pitch for Wakemee (Health Drinks) on behalf of our Advertising Agency DP Associates.
Our Credentials:
Total worth of Projects Handled – Rs. 15,000cr.
Handled Strategic Projects Like:
PM Modi’s Lok Sabha Campaign
Hero’s Re-launch in the market after splitting with Honda
Wild Stone Brand launch and subsequent campaigns.
Silver Pearls brand launch and subsequent campaigns.
Many smaller campaign at regional level for Pepsi, Britannia etc.
Sensitive Campaigns Handled in the past like : “ Beti bachao, Beti Padhao, Aamir Khan’s Incredible India, Anti- tobacco campaign for India Cancer Society, etc.
We have the best in class creative team to handle any idea across various spectrums. Awarded with the best AD agency by SuperBrand 3 years in a row.
Brand Reflection for Wakemee:
Appeals to the youth & the “ growing Older” generation, who have moved on into their lives of a workholic.
Health Drink for working Adults to revitalize and rejuvinate their youth in a body thats growing old.
"Health up your life" being the motto of the company sends out a strong signal to start your day healthy.
Newest Health Drink taste of Apple Flavour as “ An Apple a day keeps the Doctor Away.”
Benefits Given by the brand :
High on Health.
Increased vitamins.
Livens Up the day.
Taste gives a fresh and tingling start to wake up “the drinks with good effect.”
Revitalize the youth in you.
Can be had without milk, with water, less liquid pouches. ( USP)
Strategic plan ahead:
Create a new position for this brand in a market which is majorly untapped as there are health drinks mostly for children and some for women but none target the working adult like Wakemee will do with our campaign.
Show the people their new life: