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American Eagle Outfitters Essay

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American Eagle Outfitters Essay
American Eagle Outfitters
American Eagle Outfitters’ main categories like denims, knit-tops, shorts and colors have been successful. The success was provided by an increase in the variety of products, alteration and addition of designs such as new heritage fits, new washes, colors, prints and designs. The retailer has well-defined apparel true to the current trends.
“American Eagle stores’ comparable store sales increased by 17% and 7% in the previous two quarters. The American Eagle stores contribute about 65% to the company’s value according to our estimates. The lack of competition in women’s intimates will drive Aerie’s growth, which registered comparable store sales increase of 20% and 13% in the last two quarters. The revenues for American Eagle Outfitters increased by 28% in the last quarter. It will be driven by the on-going trends in this quarter. The direct-to-consumer division develops 27% of the company’s value according to our estimates and 12% of the revenues” (Trefis Team).
“American Eagle is working on improving its speed market to increase its ability …show more content…
This retailer has advertised through a lot of social media partners. American Eagle’s biggest campaign last season so far was a big success. The hashtag (#AEOLiveMEGAzine) allowed the company to interact with customers with the use of social media. The retailer encouraged buyers and followers to express themselves by sharing their favorite dance and music via Instagram. American Eagle has also set (#AEO Live Express campaign with its ripped jeans collection asking buyers to place temporary tattoos on their skin visible through the holes in the jeans. This idea created excitement among customers about the brand’s iconic denim. This promotion has spread through American Eagle’s Facebook and Instagram page (Trefis
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